On the hardware side, design plays out in the internals of the charger as well as in the aesthetic and functional exterior of the unit. “We are doing it in hardware — making things much more compact and much more efficient, which allows you to make it more compact,” Enric said.
Just looking at Wallbox’s chargers, it is easy to see that they are beautiful, and where additional function is possible, the company is adding it. On its modern, connected chargers, functionality increasingly plays out in software more than hardware, as the hardware’s basic function is and will continue to be providing the physical plug that connects the source of electricity to the vehicle.
Become The Biggest By Being The Best
The goal at Wallbox was never to be the biggest, but to be the best, but the two often go hand in hand. “We want to be the best and by being the best, we are getting big,” Enric said. Being the best means looking at the current and future customer needs and building towards the intersection of the two.
Steve Jobs famously said that, “customers don’t know what they want until we’ve shown them,” and this is doubly true for electric vehicles. Customers don’t know that owning an electric vehicle is essentially the same as owning a smartphone – just plug it in at night, have a backup plan and know that by and large, it’s going to be your new best friend.
At Wallbox, Enric is confident that the company’s products will resonate with customers. “I don’t think the challenge is on the sales side. The challenge is with the innovation.” The battery packs in electric vehicles continue to increase, mandating faster public charging speeds, homeowners will want to integrate solar panels and tie their chargers into a smart home energy management system, and wireless charging may arrive in the future, to name a few innovations.
The prospect is exciting and engaging for Enric as he looks to the future where Wallbox will compete with global companies head to head, at much higher volumes than are being produced by the entire EV charging hardware industry today. In that future, he has already blocked out a wedge in the market for Wallbox and is setting the company on a trajectory to get there.
“Some part of the market will be focused on smart products and the highest quality,” and that’s where the company wants to be. it will be “providing the best technologies in terms of charging,” and “thinking always about the user.”
One of the innovative areas Wallbox is pushing into is artificial intelligence (AI). It might not seem like a logical fit, but Enric explained that, “we believe that in the future, the front end for things at home is going to be this: it’s going to be Apple Home, Google Home and Alexa.” These personal digital assistants are already making life easier for millions around the world by checking the weather, setting alarms and even performing much more complex tasks for owners.
Wallbox built integrations with each of these systems into its current generation of chargers, allowing owners to lean on AI to optimize car charging. “Thanks to our Google Home and Apple Home integration, you can ask your charger to be ready in the morning, the next day, and automatically, the charger will decide whether to use the minimum power and save money,” or to drink up as much off-peak power as it can while power is cheap.
As more and more utilities around the world move to time of use or even spot pricing for electricity, pricing quickly becomes a variable that homeowners will not be able to stay on top off or at the very least, will not want to have to manage. In that world, “it is very important that you charge your car at the specific moment,” and that’s something the Wallbox AI can help with. Owners can simply say ‘I want my car to be fully charged in the morning’ and the system will take care of the rest.
Bi-Directional Residential DC Charger
The team recently rolled out a DC charger for the home, which may sound like a strange addition to a home that does not have a grid connection capable of supporting the high speeds DC chargers are most commonly used at. Stepping back and looking at the new reality of home energy management systems and we have rooftop solar panels that put out DC power, and that energy is stored in DC batteries that can feed power directly into the DC batteries in an electric vehicle.
Skipping the inverter at each stage results in a more efficient system that can feed the things making and consuming DC power with DC without having to go through an inverter and only push or pull power to the AC side of the house or back to the AC grid as it is needed. In that world, in that home of the future (or today), DC charging makes sense and it is a brilliant example of how the team at Wallbox is looking ahead at the intersection of existing technologies and building products that make the future possible.
“What we have provided here in the market is that all of this is easy so we can charge very fast,” Enric said. “It’s bi-directional so you can store energy [in your car] and use it for your home.”
