On Clean Power Plan & Digital Privacy, Apple & Tim Cook Get It
In an interview with Kara Swisher of Recode and Chris Hayes of MSNBC that aired on April 6, Tim Cook, CEO of Apple, blasted Facebook for the way it monetizes user information. “The truth is, we could make a ton of money if we monetized our customer — if our customer was our product,” Cook said. “We’ve elected not to do that. We’re not going to traffic in your personal life. Privacy to us is a human right, a civil liberty.” During the interview, Cook has quite a bit more to say about privacy in the digital age.
Encryption Is The Key
“I’m not eavesdropping on your messages and on your phone calls, and don’t think I should be in that position. And so, if they tried to compel us, as they did 2 years ago — they tried to force us to create a piece of software that would have it stolen, opened hundreds of millions of iPhones in the world. We said, ‘Hey, there’s lots of things technology can do. That one shouldn’t be done. It should never be created.’ And so we refused.
“They said, ‘You can’t refuse. We can make you do it.’ We said, ‘No, you can’t. It’s against the Constitution.’ And — and right before they went to court, they dropped the case. And so if that same circumstance rose again, we would fight. Because this — this, again, is a value of America, right? You should not be able to compel somebody to write something that is bad for civilization. Right? This is a fundamental wrong.”
As Mark Zuckerberg slinks down to Washington to testify before Congress, he is likely to have a very different point of view.
Keep The Clean Power Plan
Apple has done so, telling The Vergethe fight against climate change is a “moral and environmental imperative that also makes good business sense.” The Republicans would prefer to allow each state to manage power generation within its borders rather than having a national framework that benefits the country as a whole. Apple says in its comment that such a piecemeal approach is wrong-headed and ineffective.
It says regulating the grid’s carbon emissions “power plant by power plant” won’t work because the electrical grid is so interconnected. “Regulation should consider the dynamic and interconnected nature of how power is generated, sold and consumed.” Apple has significant insight into how the grid operates because of its Apple Energy division, which sells excess electricity from the company’s renewable energy portfolio back to the grid.
Lastly, Apple’s comment points out that renewable energy insulates large commercial users like itself from future electricity price hikes. It points out that China is surging ahead of the rest of the world in carbon reductions in the energy sector and creating business opportunities for Chinese companies that the US is overlooking.
All in all, there is nothing to recommend repealing the Clean Power Plan, Apple says. Fortunately for all the citizens of the world, the rapid increase in renewable energy in the US means that most of the objectives of the CPP will be realized despite efforts in Washington to protect the coal industry from market forces.
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