California Leads The EV Revolution
California has been a beacon for American culture since the days of the gold rush. It came to symbolize America’s notion of Manifest Destiny with its promise of endless prosperity waiting at the end of Route 66. In the 50s, it became an avatar for America’s car culture, with its promise of freedom to drive anywhere at any time, memorialized by Commander Cody and his Lost Planet Airman as they piloted their Hot Rod Lincoln up Grapevine Hill.
But the car craze also resulted in some negatives — unending traffic, gridlock, and smog that hung over Los Angeles for weeks on end. The air above the corridors from the ports in southern California to inland distribution centers has become so toxic with diesel exhaust fumes from tractor trailers that it is poisonous to humans.
In 1967, the California Air Resources Board was created to address the pollution from all those cars and trucks. Since then, it has been a leader in promoting more fuel efficient vehicles with lower emissions. One could say the Toyota Prius exists because of the policies put in place by CARB. While automakers have often resisted those regulations, California’s new car market is the largest in the US — and larger than some countries. It is the tail that wags the dog. Today, 14 states are committed to following the emissions standards promulgated by CARB. Together, they make up about a third of all new car sales in America.
As Henry Ford taught us, standardization is the key to profits in manufacturing. That’s why just about every Model T ever made was black. It costs automakers money to make vehicles that meet two different sets of rules, and so complying with the exhaust emissions standards established by CARB has become the default position for the industry.
California Will Go All Electric By 2035
The big news out of California this week is a decision by CARB to prohibit the sale of cars, SUVs, and light trucks with internal combustion engines starting on January 1, 2035. The rule also sets interim targets. It requires 35% of new passenger vehicles sold by 2026 to have zero emissions. The target ratchets up to 68% by 2030.
Governor Gavin Newsom told the press this week the new rule is “one of the most significant steps to the elimination of the tailpipe as we know it. It’s ambitious, it’s innovative, it’s the action we must take if we’re serious about leaving this planet better off for future generations. California will continue to lead the revolution towards our zero emission transportation future.”