Ford’s Mach-E Did Well As A NASCAR Pace Car
This past weekend, Ford’s Mach-E had a chance to participate in a NASCAR race. Anybody familiar with today’s EVs (or NASCAR for that matter) knows that the vehicle couldn’t have participated as a race car. Instead, it made its NASCAR debut as one of the cleanest vehicles to serve as a pace car.
“We have always tried to use our presence in NASCAR to show off our dynamic and innovative vehicle lineup, and that continues this weekend with our all-electric Mustang Mach-E,” said Jeannee Kirkaldy, motorsports marketing manager, Ford Performance. “We feel this car not only stays true to Mustang’s great heritage but carries on its legacy in a modern way that we think fans and our loyal enthusiasts will embrace.”
While this is a milestone for Ford, it’s not the first time it has ever run an EV in the pace car role. In 2012, Ford used a Focus Electric, making that the first time an EV had ever served as a NASCAR pace car.
“When I drove the Mustang Mach-E it was instant power and way better than I thought or expected,” said Matt DiBenedetto, driver of the No. 21 Motorcraft/Quick Lane Ford Mustang in the NASCAR Cup Series for Wood Brothers Racing. “It was something that I 100% wanted to own for myself or my wife because when you hop in the car it’s nice and quiet, and the throttle response is so instant. It was a blast. It will make a great pace car.”
Ford has a lot of reasons to get the Mach-E out there in the public eye.
First off, the company obviously wants to sell some. The more exposure the Mach-E gets, the better. The inside of some Ford NASCAR vehicles have a small “Mach-E” advertisement sitting within view of the camera, and the pace car will obviously get a lot of exposure on the camera.
There’s also a reputational reason. Ford wants people to know that it is not only making an EV that people can buy, but that the company is proud of it and intends to build more. Putting the vehicle in such a front-and-center role helps achieve that.
Talladega Superspeedway was also not afraid to show it off.