Tesla Model S P100D+ On Nürburgring Industry-Pool Prototype

In a video uploaded by TALEA Media, several high-performance vehicles are seen running laps on the Nürburgring, a 13-mile long German track, including both the Porsche Taycan and the Tesla Model S P100D+.

https://www.youtube.com/watch?v=gGSLxMVkipU&feature=youtu.be

The Tesla, which can be seen at 2:28 into the video, speeds along the track almost quietly. The wheels are the loudest thing there, and this simply reflects just how quiet Tesla are in general. This scarlet beauty zooms along the track, twisting and turning from left turns into right turns, then gliding effortlessly down a straight path before easing into another left and eventually disappearing from the angle of the camera with barely a whisper of sound from the tires.

The Tesla seems to be preparing for its ultimate race against the Porsche Taycan, which made its appearance at 5 minutes into the video. The American Tesla and German Porsche weren’t the only electric vehicles representing on the track at that time. A Mercedes EQC was also on the track at just over a minute into the video.

It’s great to have more electric vehicles on the track. Many people perceive electric cars as cute little things that don’t go fast (unless they’re from Tesla), so the idea of racing them is oddly refreshing and revives the auto industry as well as the market. It’s like bringing new life to an old room, so to speak.

While many people are hyped up about the coming race, let’s take a quick moment and reflect on why Tesla doesn’t need to buy ad space. This upcoming race on the Nürburgring track is highly publicized and provides the perfect opportunity to talk about future upgrade package options. While many companies pay for ad space on their products, Elon Musk simply sends a few tweets and the media does it for him.

Tesla is already winning. In challenging Tesla, both Audi and Porsche are actively promoting Tesla while referencing Tesla because the media is eating up the competition like it’s hot, fresh bread pudding with a side of homemade vanilla ice cream. (And when I say the media, I am using this term to include small blogs as well as car review sites such as Edmunds, which, in the tweet below, you can see is actually buying Twitter ads to promote Porsche while also mentioning — or taking shots at — Tesla.)

The Upgrades

The upgrades mentioned in Elon’s tweets include the fact that the Model S on the Nürburgring track has 3 motors and Plaid Mode, which will soon be applied to the Model S and Model X, and will also reach the coming Roadster, but not the 3 or the Y.

I think this is a brilliant marketing move — take on Porsche at Nürburgring and see how many more people discover Tesla.