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It’s Time To Think Of Electric Vehicles As A Growth Sector


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As the cost of gasoline shocked drivers over the past several months, electric vehicles (EVs) were suddenly part of everyday conversations. The electric transportation economy is a fact of life as new consumers, businesses, and municipalities discover its benefits. With their mainstream status, EVs are now recognized as a growth sector.

EVs are gaining popularity and market share. Vehicles that run on batteries accounted for 5.6% of new car sales from April through June, still a small segment of the market but double the same period last year, according to Cox Automotive, an industry consulting firm. In addition to gas price hikes, clean energy, improved performance, and government incentives are inspiring people to step into the world of all electric transportation.

More and more countries are implementing policies to fight climate change, and EVs are an important part of the conversion. Estimates and opinions on the EV market vary, but it is a done deal that sales of battery powered cars will increase in the coming decade. Automakers across the globe are making up for lost time to electrify their vehicle lineups, and this enormous task requires legacy automakers to reconceptualize their operations and shift into a technology mindset.

Automobiles fueled by carbon emitting fuels will remain a big part of the market for some time, but, as Forbes argues, pure play EV stocks are making a major impact in markets.

What is a Growth Industry, Anyway?

High growth industries are characterized by increasing intensity of competition, as new players who eye growing demand enter into the industry. Differentiation, brand building, and product proliferation are not only key to competing in such high growth industries but also to creating barriers to entry to prevent more newcomers from entering. Having the necessary capital for the expansion and implementation of refined strategies is imperative for any reliable growth sector industry. Without the financial resources to sustain different value chain activities, lasting viability becomes in doubt.

Key indicators for a growth industry tend to result from the following developments:

EVs as Anticipated Growth Sector

Edison Electric Institute (EEI) reminds us that the EV market has accelerated rapidly. The first major milestone of one million cumulative EV sales was achieved in 2018, more than 8 years after the introduction of the first mass market EVs in late 2010. Fewer than 3 years later, the next milestone of two million in cumulative sales was achieved in mid-2021.

EEI’s June, 2022 forecast of EV sales and the charging infrastructure through 2030 holds great promise, as 4 independent agencies have concluded that:

EV Automakers Already Part of a Growth Sector

The increasing number of competitors in the EV growth sector is likely to trigger price wars, as it seems GM is hoping with its An EV for Everyone campaign with its $30,000 Equinox.

In a year that has seen high flying technology stocks with lofty valuations battered, Tesla shares have emerged as an unlikely rival to Apple. Yahoo’s financial segment says that, of the 5 biggest US companies by market value, Tesla’s shares are by far the most expensive, yet they’re the only ones whose performance comes close to Apple’s, which has been a rare bright spot for investors in the sector this year. Tesla is down 22% this year while Apple has fallen 15%. By contrast, Microsoft, Alphabet, and Amazon have all declined 29% or more, roughly the same as the Nasdaq 100 Index.

The Fool says that, with so many things changing and money flows shifting to new auto suppliers, there are opportunities for investors to make some money in EVs as a growth sector. Patience and time, though, will be required.

Their analysts focused recently on the newest Volkswagen ID.4 which is about to hit US markets and will retail for “a very reasonable starting MSRP of $41,000” — significantly lower than the Tesla Model Ys starting around $67,000. The ID.4 price tag will be additionally appealing if US consumers can qualify for the new $7,500 tax credit. The Fool sees Volkswagen as “a cheap way to play the EV transition, with a cheap stock, a hefty dividend, and a potential catalyst in the Porsche IPO on the horizon — and the preferred shares are even cheaper if you don’t care about voting rights.”

The semiconductor market, as ancillary to EVs, is also becoming hot. Microchips control the engine, the navigation system, and in-dash infotainment features. They collect data from sensors in the engine and around the car’s body, analyze that data to adjust the vehicle’s performance, and regulate cruise control. Automotive chips are so crucial to the manufacturing of new cars that a shortage of chip making capacity has limited the supply of new cars in the last couple of years. There’s hope, though, as consumer demand is running high and automakers are accepting slow chip deliveries without canceling orders.

Final Thoughts

All in all, EV sales are on the verge of revolutionizing the auto industry. Investments in infrastructure and research and development, strong policy support at national and municipal levels, and coordinated global action taken today will determine if EVs can reach their full potential in the next decade.


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