Site icon CleanTechnica

Essential Missing Elements In EV Misinformation Campaigns


Support CleanTechnica's work through a Substack subscription or on Stripe.

It’s clear that social media has triggered an increase in fake news about different aspects of contemporary life, society, politics, and change. While frequently silly or inconsequential, the echo effect of social media messages can influence consumer trust. Fossil fuel industry insiders and allies have pounced on social media algorithmic repetition to spread EV misinformation, even as the mass ramp-up to their adoption is taking place.

Continued and coordinated efforts through op-eds and paid posts mirror and perpetuate EV mythology. Let’s look at a couple of recent examples of EV misinformation from climate entrepreneurs and debunk them.

How Does Discourse Work to Trigger EV Misinformation?

Widespread acknowledgement of explanations and justifications for how things are and how things are done is a common media rhetorical practice. Such legitimization springs from the law, in which modern societies regulate behaviors through procedural and formal justice. Social media outlets frequently try to mimic older, venerable institutions like courts by adopting legal symbolism. As they do so, they rationalize that have every right to exert power over the public sphere.

“Heavy Electric Vehicles Jeopardize Climate Action and Public Safety, Experts Warn”

The controversy about heavy EVs started when a structural engineer generally noted, “If a vehicle is heavier than the car park was originally designed for, the effects could be catastrophic.” Within a couple of weeks, a media frenzy had taken place, extending the premise to accuse heavy EVs of jeopardizing public safety. What wasn’t mentioned — in what’s known as a “false equivalency” — is that most contemporary vehicles exceed the weight maximums for parking garages constructed in the 1970s — that includes both ICE vehicle and EVs. These same media outlets failed to discuss other salient points about heavy EVs, such as:

“Attorneys General Warn EPA’s Electric Vehicle Push Is an ‘Attack on Rural America’: ‘Going to Get Bludgeoned'”

This Faux News headline (to borrow a phrase from colleague Steve Hanley) chronicles the claim that rural Americans who are “working really hard to make ends meet who are going to get bludgeoned” by the Biden administration and “various Democratic-led states” that are pushing to manufacture more EVs. A letter rife with EV misinformation sent to the feds states in part that “mandating fast and extreme transformations before supply chains, national security, or consumer confidence have any hope of keeping up” is unfair to rural consumers. Such existential assumptions — assumptions that, once stated, are taken to be (“exist”) without question — fail to recognize a fuller picture of the consequences of EVs on rural communities.

Revealed: How US Transition to Electric Cars Threatens Environmental Havoc

Although hyperbole, truth lies within this attention-grabbing headline. The problem cited here is critical mineral extraction, lithium particularly, which is depicted as the culprit in “needless water shortages, Indigenous land grabs, and ecosystem destruction inside and outside its borders.” Without reducing US personal car usage, the mass transition to lithium battery-powered EVs by 2050 “will deepen global environmental and social inequalities linked to mining – and may even jeopardize the 1.5C global heating target.” Critical minerals mining can create economic value, improve livelihoods, and generate tax revenue. However, it can also entail harmful environmental consequences other than emissions, including biodiversity loss and social disruption due to land-use change, water depletion and pollution, waste, and air pollution. Securing supplies of critical minerals and bulk materials produced with substantially lower emissions are key areas to produce a more environmentally efficient solution.

These are just a few of the many EV misinformation media messages that interrupt full adoption of transportation electrification. Strategies that integrate innovation and equity include prioritizing communication and marketing, revisiting assumptions and biases about early adopters, and designing government programs to increase demand and maximize universal benefits. Having an active media channel like CleanTechnica that debunks EV misinformation helps, too. 🙂


Sign up for CleanTechnica's Weekly Substack for Zach and Scott's in-depth analyses and high level summaries, sign up for our daily newsletter, and follow us on Google News!
Advertisement
 
Have a tip for CleanTechnica? Want to advertise? Want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Sign up for our daily newsletter for 15 new cleantech stories a day. Or sign up for our weekly one on top stories of the week if daily is too frequent.

CleanTechnica uses affiliate links. See our policy here.

CleanTechnica's Comment Policy


Exit mobile version