Volkswagen ID.4

Electric Vehicle Models That EV Owners In Europe Considered But Didn’t Buy

Perhaps the most fascinating new question in this year’s Electric Car Drivers: Demands, Desires & Dreams reports concerned the electric vehicles people considered but didn’t buy. We asked EV owners which other electric vehicle models they thought about buying before deciding on the one they purchased or leased. I was surprised to see how much people actually cross-shopped across classes while considering which electric vehicle to buy.

Tesla Model Y = Most Likely Next EV Of EV Owners In Netherlands & Norway…

Probably the most interesting question we asked in these surveys was one of the simplest: “What do you think your next EV model will be?” It is particularly interesting because it gives us a strong sense of where the market is headed, and combined with answers to some other questions (see the next chapter), it also tells us a bit about which features and specs matter the most to EV buyers.

Volkswagen & Ford vs. Tesla? Or Volkswagen & Ford vs. Toyota & Honda?

Yes, the Tesla Cybertruck stole the thunder from Ford’s Mustang Mach-E, which was dominating electric transportation news for a few days, and it seems like ages ago that Volkswagen unveiled the ID.3. Nonetheless, as much as we want to know what the consumer demand will be for the Tesla Cybertruck, perhaps a bigger question is trying to figure out where Ford and Volkswagen are headed with electric vehicles. Tesla will be here, Tesla will sell EVs — a lot of them. What about Ford? What about Volkswagen? And which models and brands are their electric vehicle offerings really competing with?