For our new report, Electric Car Drivers: Demands, Desires & Dreams (2019), we investigated whether EV drivers bought their cars new, bought them used, or leased them. The split was interesting. We then dug in deeper as well, for the first time ever, to learn a bit more about the cars they replaced, and why they went electric.
We were curious whether EV ownership/leasing correlated with rooftop solar panel ownership, and also whether driving an EV encouraged people to drive more efficiently or even conserve energy more at home, so we surveyed thousands of EV owners. Guess what the results were.
When asked for the top reasons the EV drivers got their cars, we got similar responses as in previous years. The largest portion of buyers in every group referenced the environmental benefits. As before, Tesla buyers in the various markets were more likely to select “fun & convenience” and “I love new tech” than other EV drivers.
For years, we have asked respondents what vehicle body type they prefer for an EV. The answers may surprise you. Despite the crossover and SUV craze, our respondents in North America indicated they prefer a sedan or hatchback.
