Tesla Model 3 vs Other Electric Cars … 455,000 Reservations From $0 In Conventional Ads…
The top 20 articles of the week didn’t include a single Tesla article, and especially not a Tesla Model 3 article! (Just kidding.)
Tesla
Tesla Model 3 Easter Eggs (Video)
Tesla Model 3 Easter Eggs … need I say more? This is probably not the most important news item that you’ll ever read here at CleanTechnica, but considering that you clicked through despite the article title…
Tesla Model 3 vs Electric Competitors (The Straight Specs)
I recently compared the specs of the Tesla Model 3 to the specs of 22 gas-powered competitors that are more or less “in the Model 3’s class.” Naturally, readers also requested that we compare the Model 3 with other electric cars in such a detailed way. So here we are!
$0 In Tesla Advertising = 455,000 Model 3 Reservation List
Have you ever wondered why you haven’t seen a glitzy TV commercial for Tesla’s new Model 3? According to Advertising Age, “Tesla still doesn’t need [any] paid advertising to make sales.” E.J. Schultz reports that, “even as the Model 3 goes on sale for anticipated delivery starting in the fourth quarter, word-of-mouth and free media coverage seems to be enough to fuel demand for the foreseeable future.”
Electric Cars vs Gasmobiles, Technically Speaking (VIDEO)
Considering the far-reaching cascade of change that is about to be unleashed on human society by the transition from the internal combustion engine to the electric motor, there’s a good case to be made that everyone should have at least a rudimentary understanding of how these two competing forms of propulsion work (many journalists, to say nothing of political and business leaders, are in dire need of a basic primer).
The Economist Announces The Death Of The ICE (Finally)
The most recent cover story in The Economist announces, “The death of the internal combustion engine… it had a good run. But the end is in sight.” In a remarkable account, The Economist reports that the internal combustion engine’s “days are numbered. Rapid gains in battery technology favour electric motors instead. … Today’s electric cars, powered by lithium-ion batteries, can do much better.”
Tesla Model S 75 & Model X 75 Get Upgrades, & “1 Second Quicker” To…
A recent over the air upgrade has made the Tesla Model S 75 and Model X 75 a full second faster to 60 miles per hour.
Consumers Buy Performance, Convenience, & Status, Not Environmentalism
Walmart founder Sam Walton once said businesses should focus on what customers want and then deliver it. It may sound obvious, but when it comes to eco-friendly consumer goods, it’s taken marketers a while to figure it out.
How To: Write Fake EV Press Releases (Template)
Need to write a press release about some electric vehicle (EV) vaporware? Need to counter another announcement from Tesla? Need to act like you’re on the cutting edge of auto tech and the burgeoning car-as-a-service (CaaS) market? Need to fend off the shareholder push to be an electrification leader? Have no fear — an EV press release template is here!
Prepping For World Electric Car (Tesla) Distance Record Attempt
This weekend, members of the Tesla Shuttle crew are going to attempt to break the world record for miles/kilometers driven on a single charge in an electric car. The attempt is being led by Tomasz Gać, founder/CEO of Quriers and co-founder of Tesla Shuttle. But I’m also one of those people and will be doing a good chunk of the driving — weather permitting. A third co-founder, Jacek Fior, and I did a test drive for several hours recently. Below the video (and in the video chat) are some of my notes from that test drive.
