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Browsing the "Tesla media" Tag

Tesla — Framing Is Your Friend

March 22nd, 2019 | by Zachary Shahan

Tesla does a lot of things superbly in the world of communications. However, Tesla also has a lot of room for improvement, as some recent news about stores and the Model 3 shows


208 Tesla Headlines: 155 Negative & 26 Positive — #Pravduh About #Tesla

September 10th, 2018 | by Zachary Shahan

I'm a huge fan of the media and high-quality journalism. The free press is a cornerstone of democracy, and much more. The largest media outlets in the world have the resources, passion, and expertise to do tremendous investigative reporting that is invaluable to society. But they are dropping the ball on Tesla, misleading consumers in a highly biased manner


Tesla’s [Ahem, Elon’s] Unconventional Approach To Media Criticism

July 14th, 2018 | by Guest Contributor

Negative media coverage is a fact of life for any company, large or small. However, as it does in so many areas, Tesla approaches this problem quite differently than most firms do. Conventional wisdom has long been that companies shouldn’t respond to attacks in the media, but Elon Musk never got that memo. He responds quickly, forcefully, and often colorfully



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