sustainable brands

There’s A Fortune In Your Trashcan | Sustainable Brands 2013

Recycling was a big topic at Sustainable Brands this year. More specifically, how brands are making money out of trash. A perfect storm of forces has coalesced to make recycled plastics more viable than they used to be, and sometimes more viable than virgin plastics. A persistently weak economy, a generation growing up with terror of environmental collapse, and the passion to do their best to prevent that, and “waste” becoming more plentiful than crude oil. William McDonough’s pioneering work in Cradle to Cradle is finally heading into the mainstream.

Sustainable Brands 2013 Day One | San Onofre Goes Solar!

Well, alright, it hasn’t happened yet. But listening to various panelists talk about consumer research they’ve conducted, it’s clear the public wants solar power much, much more than nuclear. Sustainable Brands 2013 launched with a day of workshops on a wide range of topics, with all sorts of interesting news. The panels I sat in ranged from one on Life Cycle Assessment to one on Systems Thinking. Driving past San Onofre on the way down from LA, it looked as ominous dormant as it did when it was active. They’re threatening to re-open it, but with solar getting so cheap, is it really worth the risk?

Sustainable Brands 2013 Is Approaching

This article originally appeared on Gas2. Sustainable Brands returns to San Diego’s Paradise Cove for 2013. The 4-day conference, hosted by Saatchi & Saatchi S and presented by BMWi, promises a schedule packed with compelling speakers and events. I’ve gone to many sustainability conferences, and this is the one I’ve found most beneficial and … [continued]