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Browsing the "sustainable biz" Tag

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May 27th, 2011 | by Piotr Jędrzejuk

Three years ago, I was introduced to sustainability by Jonathan T. Scott, a teacher at Kozminski University in Warsaw, Poland. Ever since, I have been fascinated by the business facets of the subject: the waste minimization and cost reductions it incurs, the job creation benefits, and the minimization of environmental degradation. One of Scott’s contributions to the field of sustainability is the observance that almost everyone focuses on and discusses the symptoms of waste (resource depletion, environmental degradation, CO2 emissions, job loss, etc) rather than the causes, and that if you want to attract the attention of the business community you have to speak its language (e.g finance) and focus on the cost of the causes



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