People can avoid rising energy costs by going solar, and lower their environmental footprints at the same time. The financial and environmental advantages alone are enough to sell solar systems. There’s no need for deceptive practices.
Many solar companies don’t consider generating their own leads until after they try buying them – finding out later that the poor quality wasn’t worth their time. This is why Solar Sell Marketing* recommends generating solar leads instead.
Originally published on the ECOreport. Colin Walsh was a marketing executive for Mosaic before he became the CEO of Wave Solar. Though the two companies are now partnering to work with Mosaic’s clients, he insists they are separate entities. Wave Solar is a highly successful DOE SunShot Initiative project, whose target is reducing residential … [continued]
In partnership with GridFreedom, we recently sent out a survey to subscribers of our solar energy newsletter in order to pick their brains about good solar marketing. In particular, we asked solar installers about their most effective marketing efforts, and we asked everyone else for their best solar marketing ideas.
By Joe Harris, founder of Grid Freedom* Solar leads are a tool just like any other. If the wrong tool is used for the job, the job becomes difficult, frustrating, and unlikely to be done properly, if at all. We speak with solar installers day in and day out and … [continued]
Editor’s Note: I won’t steal Joe’s thunder on this, but I have been working with Joe almost since the beginning of Cost of Solar and Grid Freedom so I want to chime in about a few things. First of all, Joe is an extremely hard-working, genuine guy. This guy’s trying … [continued]
