Ray Anderson

Business Lessons From A Radical Industrialist (#CleanTechnica Occasional #Bookclub)

Instead of halfway measures and greenwashing, Ray Anderson oriented Interface to the singular goal of having no net negative impact on the environment, something it calls Mission Zero®. Interface hasn’t hit Mission Zero® yet, but that goal has been woven into the company’s DNA. He passed away years ago, but that vision remains integral to the company’s culture.