Project Loveday

Tesla Announces 10 Project Loveday Finalists, Winner To Be Awarded At Model 3 Event On…

Tesla kicked off Project Loveday in response to a letter from 10 year old Bria Loveday, who suggested the company make use of the eager energy of its fanbase to generate its first official commercial. The contest was kicked off in 2016 and was set to end earlier this year but the close of the contest was pushed back at the last minute. When it resurfaced, 10 finalists were announced with the final selection date tied to the upcoming reveal of the production version of the Tesla Model 3.