100% Electric Vehicles Collected 42% of Norway’s Vehicle Sales in 2019
In 2019, 56% of Norway’s vehicle sales were sales of plug-in vehicles. Fully electric vehicles (BEVs) alone collected 42% of the market, according to EV Volumes.
In 2019, 56% of Norway’s vehicle sales were sales of plug-in vehicles. Fully electric vehicles (BEVs) alone collected 42% of the market, according to EV Volumes.
When it comes to electric vehicle adoption, Norway is king of the hill. Nearly 2 out of every 3 passenger vehicles sold in Norway come with a plug. In October, the plug-in vehicle share was 59%, a bit higher than the 56% plug-in vehicle hold for January–October.
The most popular CleanTechnica stories of October were led by Polestar and Mazda. Seriously. No offense to Polestar or Mazda (okay, some offense to Polestar and Mazda), but I wouldn’t have seen that coming a mile away. Does this show a great thirst for more EV news beyond Tesla and more serious EV entries? Possibly. Or it was just some lucky timing and catchy headlines. Or all of the above. In any case, that’s where things landed in October. Tesla still dominated the top 20, with 15 out of 20 stories, but it was an interesting phenomenon to see the company almost pushed out of the top 3.
Here at CleanTechnica, we have been following Norway closely, since this is the first country to hit the tipping point where EVs and PHEVs have become the default purchase for regular people instead of the exception, due to a generous combination of incentives and long history of awareness raising. My last article on Norway highlighted the Tesla Model 3 Standard Range Plus coming to the country, which hasn’t taken off as I thought it might — most are still willing to pay a bit more for the Model 3 Long Range. This article from May highlighted a local story about a large Mercedes dealer in Oslo reporting plummeting sales, resulting in layoffs. Today, a local outlet speculates the end for some car brands that are behind in electrifying their lineup.
With about 100,000 electrics on the road, Norway (population 5 million) trails only the U.S., China, and Japan in absolute numbers. By 2025, the government has suggested, there may be no gasoline- or diesel-powered cars sold in the country.
The Tesla Model 3 is in a class of its own. It’s quicker and more fun to drive than a BMW, safer than a Volvo, has better tech than a Mercedes, and often has a total cost of ownership similar to a Toyota Camry or Honda Accord. All of that makes it a highly competitive vehicle in several markets. Its biggest downside is that the starting price, especially in Europe, put it in the premium car class, and many consumers can’t afford a premium-class car.
Prior to the introduction of supportive government policies, most battery electric vehicles (BEV) were in Oslo, Norway. In March 2014, one percent of the vehicles on the roads were electric, while 21% of new vehicle sales were plug-in vehicles. Five years later, in March 2019, 58.4% of new vehicle purchases were fully electric.
California’s a huge market for Tesla, the Netherlands loves Tesla, Switzerland loves Tesla, but no state or country is as Tesla obsessed as Norway.
The Dutch plug-in electric vehicle (PEV) market had another great month in June, with 4,543 plug-in registrations, up 196% year over year (YoY). That translated into a PEV share of 11%. The year-to-date (YTD) count reached 20,047 units, which means a market share of 8.9%, well above the 6% of 2019.
Model 3 sales in the first half of 2019 are more than 50% of all Tesla Model 3 sales in that country since 2013. Norwegians are lovin’ their Model 3s!