Norway EV Sales

Polestar Pricing … Electric Mazda … Tesla Model 3 = #6 In USA — CleanTechnica…

The most popular CleanTechnica stories of October were led by Polestar and Mazda. Seriously. No offense to Polestar or Mazda (okay, some offense to Polestar and Mazda), but I wouldn’t have seen that coming a mile away. Does this show a great thirst for more EV news beyond Tesla and more serious EV entries? Possibly. Or it was just some lucky timing and catchy headlines. Or all of the above. In any case, that’s where things landed in October. Tesla still dominated the top 20, with 15 out of 20 stories, but it was an interesting phenomenon to see the company almost pushed out of the top 3.

Norway Update: Tesla & Chinese EVs Could Spell Doom For Legacy Automakers

Here at CleanTechnica, we have been following Norway closely, since this is the first country to hit the tipping point where EVs and PHEVs have become the default purchase for regular people instead of the exception, due to a generous combination of incentives and long history of awareness raising. My last article on Norway highlighted the Tesla Model 3 Standard Range Plus coming to the country, which hasn’t taken off as I thought it might — most are still willing to pay a bit more for the Model 3 Long Range. This article from May highlighted a local story about a large Mercedes dealer in Oslo reporting plummeting sales, resulting in layoffs. Today, a local outlet speculates the end for some car brands that are behind in electrifying their lineup.

Tesla Model 3 Is #1 Best Selling Vehicle In Norway, #3 In Netherlands, #7 In…

The Tesla Model 3 is in a class of its own. It’s quicker and more fun to drive than a BMW, safer than a Volvo, has better tech than a Mercedes, and often has a total cost of ownership similar to a Toyota Camry or Honda Accord. All of that makes it a highly competitive vehicle in several markets. Its biggest downside is that the starting price, especially in Europe, put it in the premium car class, and many consumers can’t afford a premium-class car.

EV Tipping Point in Norway

Prior to the introduction of supportive government policies, most battery electric vehicles (BEV) were in Oslo, Norway. In March 2014, one percent of the vehicles on the roads were electric, while 21% of new vehicle sales were plug-in vehicles. Five years later, in March 2019, 58.4% of new vehicle purchases were fully electric.