The Tesla Model 3 continued to hog the throne on top of the US premium-class car market at the end of 2019. For the full year, the Model 3 accounted for 23% of small and midsize luxury car sales. In other words, nearly 1 out of every 4 small or midsize luxury cars sold in 2019 was a Tesla Model 3.
The Tesla Model 3 continues to dominate the US premium-class car market. In fact, it has dominated this market to such an extent that it has more sales in 2019 than all of BMW’s small & midsize models combined, all of Mercedes-Benz’s small & midsized models combined, all of Audi’s small & midsized models combined, all of Lexus’s small & midsized models combined, etc.
I recently ran a Twitter poll to decide what to write about next. The top article the voters asked me to write was an article on how the Tesla Model Standard Range (SR) competes against models from incumbent auto manufacturers. The wonderful thing is that Tesla is now price competitive, without incentives. It is very competitive on a total cost of ownership basis. With incentives and TCO factored in, the Model 3 is tough to beat.
Let’s take a look.
