LeBron James

LeBron James Pitches For Driverless Cars, Intel Takes Risks With Media Campaign

LeBron James has added a new corporation to his already robust endorsement portfolio of Nike, Coca-Cola, Beats by Dre, Verizon, and Kia Motors. Welcome to the Lebron James empire, Intel. The company known for its processors has branched out into the Internet of Things (IoT), Associative Memory AI, climate research with Arctic conservationists, commercial drones, and self-driving car technology. And the latter is where LeBron James comes in. His important assignment is to build trust in autonomous vehicles.

LeBron James Bikes To Work

NBA superstar LeBron James is doing his part to unclog Miami traffic by saddling up on a bicycle. James has been seen cycling to practice on a regularly basis (and even to some games) — perhaps he’s seen the evidence that biking is safer for young adults than driving. James … [continued]