A few days ago, I woke up to an interesting notification on my phone. It was from the Burger King app, and the company wanted me to taste test the Impossible Whopper. To make it a fair test (and one that enough people would want to take a chance on), the app offered a special deal: one regular beef Whopper and one Impossible Whopper for $7.
Carl’s Jr is beefing up its lineup of flame broiled sandwiches with a new patty that promises to take its sandwiches Beyond Beef. The fast food chain is adding the Beyond Beef burger to its menu by upgrading its flagship Famous Star burger to what they are calling the Beyond Famous Star.
Burger King announced that it plans to roll the Impossible Whopper out to all of its stores nationwide after a pilot in its locations in the St. Louis area “went exceedingly well,” according to a representative of the chain’s parent company. Burger King found that adding the meatless patties to the menu translated to incremental sales for its locations, which means more customers and more profit.
