Green Product Placement Is Making Sustainability Cool & Normal
Green marketing faces the challenge of creating and marketing innovative green products and services while persuading consumers. Green product placement is helping.
Green marketing faces the challenge of creating and marketing innovative green products and services while persuading consumers. Green product placement is helping.
A new survey shows growth rates for green products and services are rising faster than conventional goods in America’s economy, outpacing the overall economy during the depths of the recession, and creating opportunity for the 88% of US businesses classified as “microbusinesses” with five or fewer employees.
Not all clean tech companies need to produce more environmentally friendly products in order to make a difference; some are leaders in the industry because quite simply, they change their procedures in order to ensure that their practices reduce their carbon footprint. In this week’s Newsweek “Green Rankings” were released, … [continued]
Attention green gadget lovers: Huddler’s Green Home site is launching a nifty contest for you. In the Gimme Some Action contest, Huddler users submit and vote on pics of green products in action. And yes, that means you have to sign up for Huddler—but don’t worry, it’s free.
My home is definitely my refuge. Until recently, I thought I did a pretty nice job of doing my part for the environment when it came to my home: using eco-friendly cleaning supplies, buying CFL’s, setting the timer to regulate heat and air, but the more I read, the more … [continued]