futurists

Cleantech Is Exciting!

If you ask people today if cleantech is exciting, they will most likely not care or, if part of our cleantech bubble community, they will say “yes” and start shouting out “Musk, Tesla, SpaceX, Mars, Musk, Tesla … (yeah, I know SpaceX is for space travel not cleantech, but you know, Elon, Tesla, Musk, SpaceX…). The trouble is, Elon Musk has no rivals. I mean, business-wise, there is a long list of competitors, but in terms of popularity, he seems somehow unchallenged. Rivalries have always inspired rivals themselves, but also the watchers, the ones who supported one or the other, and I am talking about it in the positive sense of urging people to do more, do better, or just do.