Originally published on Solar Love. Aquion Energy has announced that its Aquion AHI battery is the first to be awarded Cradle To Cradle Bronze status by the Cradle to Cradle Certified (C2CC) organization. C2CC was created in 1995 by world renowned architect William McDonough and chemist Dr. Michael Braungart, two leading advocates for … [continued]
Recycling was a big topic at Sustainable Brands this year. More specifically, how brands are making money out of trash. A perfect storm of forces has coalesced to make recycled plastics more viable than they used to be, and sometimes more viable than virgin plastics. A persistently weak economy, a generation growing up with terror of environmental collapse, and the passion to do their best to prevent that, and “waste” becoming more plentiful than crude oil. William McDonough’s pioneering work in Cradle to Cradle is finally heading into the mainstream.
Carbon may speed up the growth of trees (in the short-term) but certainly not our economy. For many decades, businesses were only functioning in one direction. This will have to change in the coming years, since such a one-way business focus, known as the river economy, is only focused on production of goods and leaving them in the hands of consumers, who throw them away after their product-life has ended. This will become less profitable in the coming years as the cost of natural resources will increase, resulting in higher development costs.
