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Browsing the "cradle to cradle" Tag

Circular Economy: Redesigning Economy Beyond A Product

February 22nd, 2019 | by The Beam

The recent debate around circular economy tends to focus primarily on product redesign. But a circular ‘economy’ encompasses more than just product design, it's about product business development and the interactions between players in the ecosystem.


CleanTechnica Occasional Book Club: Cradle To Cradle

March 7th, 2018 | by Matthew Klippenstein

Cradle to Cradle made industrial ecology and the circular economy a lot more mainstream than they had previously been. They’re both still niche notions, but without Cradle to Cradle they’d be a lot more obscure. And if you’re interested in sustainability, the book (or at a minimum this summary!) is required reading


Vegan Silk Stronger Than Kevlar! Polyester Made From Methane!

November 22nd, 2017 | by Susanna Schick

Last week, while the world’s eyes were on Tesla’s big announcements, the Cradle to Cradle Institute's Fashion Positive held a workshop on circular fashion. The workshop featured innovations with EVEN MORE potential to curb global warming! We heard from Lewis Perkins, President of the Cradle to Cradle Products Innovation Institute, then Annie Gullingsrud, Director of the Textile and Apparel Sector. She’s also written the book on the subject — Fashion Fibers: Designing for Sustainability


There’s A Fortune In Your Trashcan | Sustainable Brands 2013

June 8th, 2013 | by Susanna Schick

Recycling was a big topic at Sustainable Brands this year. More specifically, how brands are making money out of trash. A perfect storm of forces has coalesced to make recycled plastics more viable than they used to be, and sometimes more viable than virgin plastics. A persistently weak economy, a generation growing up with terror of environmental collapse, and the passion to do their best to prevent that, and “waste” becoming more plentiful than crude oil. William McDonough's pioneering work in Cradle to Cradle is finally heading into the mainstream


Governments Should Subsidize Loop-Based Business Models

March 18th, 2011 | by Piotr Jędrzejuk

Carbon may speed up the growth of trees (in the short-term) but certainly not our economy. For many decades, businesses were only functioning in one direction. This will have to change in the coming years, since such a one-way business focus, known as the river economy, is only focused on production of goods and leaving them in the hands of consumers, who throw them away after their product-life has ended. This will become less profitable in the coming years as the cost of natural resources will increase, resulting in higher development costs



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