Cleantech Competition In The Age of Digitalization

Everyone is fully on board with the idea that the digital future is a central part of the future of their industries. They expect enormous changes, new business opportunities and new competitors. There seems to be a consensus that this is a new animal that requires an approach that is different. So far, so good. Yet, most are quite unsure about the specific likely implications and the best approach to take moving forward. There is a sense of gambling, a sense that traditional strategy development will not apply.