March 27th, 2018 | by Joshua S Hill
Swedish power company Vattenfall announced this week that it plans to match its goals of transitioning away from fossil fuels with a visual rebranding, changing its logo in an effort to demonstrate its "determination to make it possible for everyone to live fossil-free within one generation."
June 14th, 2017 | by Zachary Shahan
Working in the cleantech communication business since the middle of 2009, I can say that I've picked up quite a few cleantech communication tips, and I try to sharpen them every day. Unfortunately, I've also seen a lot of examples of bad, bad, bad cleantech communication — communication flubs are quite abundant in this field. (And, yeah, I've been the person behind those bad examples from time to time.)
Many cleantech enthusiasts actually use talking points and discussion strategies that are counterproductive. Yikes!
May 30th, 2017 | by Zachary Shahan
It's a warm summer night and you're enjoying the cool breeze off of a wonderful Caribbean beach. There are no cancer-causing power plants around, because the island has gone solar. A greased up oil company exec is nearby, with the scent of millions or billions earned off the backs of working-class Americans wafting off his pale white chest. No, he doesn't brag to you about his garage full of Lamborghinis and Rolls Royces, and the way he tried to recreate a Caribbean-like beach next to one of his mansions. No, this oil & gas billionaire — whose fortune was earned only in the most moral of ways — tells you about how he spent his life trying to help humanity, trying to bring a better life to the underappreciated common man & woman
November 10th, 2014 | by Cynthia Shahan
Mass transit offers many benefits, and millennials are more supportive than previous generations of renewable energy and shifts in transportation. However, we [&hellip
April 20th, 2008 | by Carol Gulyas
Some have noted that the renewable energy industry needs branding to confront the misconceptions surrounding it. Certainly marketing helped consumption [&hellip