books

An Automaker Is Born — The Early Days Of Tesla (New Book Excerpt)

It sometimes happens that a symbolic event marking the end of one era neatly coincides with an event that ushers in the next, although no one notices the concurrence at the time. In late 2003, a brief renaissance of electric vehicles came to an ignominious end, as GM rounded up and smashed its EV1 electric cars. Just a few weeks later, three Silicon Valley entrepreneurs sat down for a fateful lunch.