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Browsing the "BMW DriveNow" Tag

Sustainable Brands 2014 | Adapting to the Sharing Economy

June 6th, 2014 | by Susanna Schick

The sharing economy rose up on the strong foundation of social media as a way for people to survive the recent recession. It has persisted and grown stronger as job growth continues to stagnate and people enjoy making extra money. The sharing economy also reduces consumption by enabling people to rent instead of owning. This has proven very popular, especially with the Millennial generation, who are known for being less interested in car ownership. How can brands compete



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