Beyond Beef

After Successful Pilot, Burger King Rolls Out The Impossible Whopper Nationwide

Burger King announced that it plans to roll the Impossible Whopper out to all of its stores nationwide after a pilot in its locations in the St. Louis area “went exceedingly well,” according to a representative of the chain’s parent company. Burger King found that adding the meatless patties to the menu translated to incremental sales for its locations, which means more customers and more profit.