Off the top of my head I could easily nominate VW, Hyundai, Kia, Peugeot, and maybe Ford among the automakers actually trying to meet the challenge (there are more but that is a whole other topic). However, besides Tesla, when it comes to actual implementation in 2019, none is further along than Kia with 2 serious EV models, the e-Niro and the e-Soul.
Will advertiser-sponsored free charging play a significant role in the buildout of EV charging infrastructure in the US?
This week I read a series of tweets that inspired me to write this article on declining transportation costs and how they could fundamentally change the markets for personal transportation.
People can avoid rising energy costs by going solar, and lower their environmental footprints at the same time. The financial and environmental advantages alone are enough to sell solar systems. There’s no need for deceptive practices.
Google and Facebook have been vital tools in enabling fossil fuel companies to pedal their often misleading agenda related to climate change developments. If the price is right, it appears that these Internet companies have no issue backtracking on their green initiatives and advertising policies.
Fellow CleanTechnica writer Barry A.F. recently penned two impassioned articles explaining his arguments why Tesla should start advertising (see: Tesla Should Advertise and Tesla Should Advertise, Part Deux). I completely disagree, as I think traditional advertising is the last thing on which Tesla should spend its limited marketing budget.
A new report tracks what percentage of social media advertising dollars by automakers go to which platforms. It reveals that Tesla has one of the strongest social media profiles even though it has no advertising budget.
Audi’s new ad for the e-tron electric SUV is called “Not For You.” It educates people about electric cars, but it’s also brilliant marketing.
It’s that time of the year, and the offers are rolling in. The 2018 Nissan LEAF is decidedly different from what we have seen in earlier years — not only the specs, but also the design is dynamically changed. I love the old models. Still, I can’t wait to sit inside one of the “Simply Amazing” 2018 LEAFs and compare. Nissan is advertising the car more heavily now, including sending e-blasts to those of us signed up for Nissan newsletters. One we got today read: RESERVE NOW | $29,990 STARTING MSRP AFTER TAX CREDIT AS LOW AS $22,490 ON A QUALIFIED LEAF.
Major auto manufacturers are doing practically nothing to advertise the plug-in electric vehicles that they sell, whether in California (as compliance vehicles) or elsewhere, according to a new study commissioned by the Northeast States for Coordinated Air Use Management (NESCAUM).
