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Polestar spent $6.5 million to promote its electric sedan during the Super Bowl last night, but it helped promote Tesla at the same time.
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Polestar spent $6.5 million to promote its electric sedan during the Super Bowl last night, but it helped promote Tesla at the same time.
Congress is about to hold new hearings about what oil companies knew, and when did they know it.
Driving an EV is fun and surprising! Luxury, confidence, and being visionary are also themes that emerge in automakers' recent shift to EV marketing....
If I were a weary interstate traveler with a quarter tank of gas looking to make a quick fuel stop and stretch my legs...
Billy Crammer, a talented content creator who often uses Tesla as his muse, created a Tesla spec ad a while back. That ad just...
On Friday, General Motors debuted its new “Everybody In” marketing campaign and redesigned GM logo in a private briefing for automotive and advertising reporters...
A Bloomberg story revealing that Exxon knew about its carbon future and intentionally kept that data from view has been all over Twitter for...
Elon Musk recently opened up a dialogue about Tesla advertising and marketing when he responded to CleanTechnica on Twitter saying, "At some point, we...
Lexus was basically claiming that the fuel or power for the vehicle was free.
Off the top of my head I could easily nominate VW, Hyundai, Kia, Peugeot, and maybe Ford among the automakers actually trying to meet...
Will advertiser-sponsored free charging play a significant role in the buildout of EV charging infrastructure in the US?
