Considering the far-reaching cascade of change that is about to be unleashed on human society by the transition from the internal combustion engine to the electric motor, there’s a good case to be made that everyone should have at least a rudimentary understanding of how these two competing forms of propulsion work (many journalists, to say nothing of political and business leaders, are in dire need of a basic primer).
Need to write a press release about some electric vehicle (EV) vaporware? Need to counter another announcement from Tesla? Need to act like you’re on the cutting edge of auto tech and the burgeoning car-as-a-service (CaaS) market? Need to fend off the shareholder push to be an electrification leader? Have no fear — an EV press release template is here!
We’re in the business of communications here at CleanTechnica. We have to constantly consider how to communicate in a useful, interesting, and clear way. One topic that comes up practically every day is how to balance simple messages with the extra depth, nuance, and details that create a more complete story.
We decided to create a video comparison for Model S and Model 3 … but how? Sure, there are some spy shots and an increasing number of photos, but there have been very few side-by-side videos of the two vehicles together.
A second video from the Koch Brothers–funded Fueling US Forward attempts to use class warfare themes to bash electric cars.
It’s here. It’s official. The Tesla Model 3 has arrived. In style. Elon Musk took the stage last week to introduce the world to the next wave of automotive disruption. This car is going to make waves. Make no mistake, Tesla has delivered something that will shake the auto industry to its core. ArsTechnica asked Musk about the reservation count and reports: “The CEO then went on to say the net reservation number was currently ‘over half a million.'”
In advance of the Model 3 Production reveal tonight, Elon Musk tweeted out the winner of Tesla’s Project Loveday contest. Technophile Marques Brownlee (aka MKBHD) took top honors with his fan-made commercial depicting a day in the life of a Tesla owner, including a chance encounter and drag race against a Lamborghini.
Tesla kicked off Project Loveday in response to a letter from 10 year old Bria Loveday, who suggested the company make use of the eager energy of its fanbase to generate its first official commercial. The contest was kicked off in 2016 and was set to end earlier this year but the close of the contest was pushed back at the last minute. When it resurfaced, 10 finalists were announced with the final selection date tied to the upcoming reveal of the production version of the Tesla Model 3.
If you’ve followed CleanTechnica for long, you’ve surely run across the “100% renewable energy” work of Mark Jacobson. Basically, he has been uncovering how the world could go 100% renewable (on a country-by-country basis, and on a state-by-state basis in the US). You’ve probably also heard of a man who goes by the name Elon Musk — a South African dude now living in California who has a cleantech startup named after an old-timey dude from Croatia.
The Tesla Model 3 that begins rolling off the assembly line this month will be a close cousin to the one Elon Musk introduced at a gala event in southern California on March 30, 2016. That’s when CleanTechnica senior editors Zachary Shahan and Kyle Field crashed the event and recorded 20 minutes of exclusive video of the pre-production prototypes that were on hand for people to drive that night.
