How do you think Tesla marketing compares to the automotive industry as a whole? Remember: Tesla swore off traditional advertising early on, insisting that word-of-mouth — from personal referrals and on social media — would have enough guts to promote the company. CEO Elon Musk mocked legacy automakers who spent … [continued]
This morning Dave Borlace of YouTube Just Have a Think fame reached out to ask me about a scheme to capture waste heat from a trash burning electricity plant, put it in thermal storage on barges and tow it 28 kilometers upriver to displace gas burning boilers in a district heating … [continued]
Aluminum is an example of a material that has seen rapid growth in demand in recent years, and that demand has been met by expanded primary production. Aluminum has a density of 2.7 kg/dm3 at room temperature, which is about one-third of the density of iron and steel. With proper … [continued]
A nonprofit working to harness the power of micro-investments to help fund solar projects in the Global South, with a very Kiva-like approach.
Despite its red-state reputation on climate action, Georgia will host the nation’s only domestic manufacturer of monocrystalline solar cells.
A list of chemical and refining awards from the recent $6 billion federal investment includes lots of fossil fuel companies.
The results are aligned with what’s obvious to anyone who has done bottom-up estimates with realistic perspectives on batteries and hydrogen.
Industrial decarbonization is in the news. This week the US government announced $6 billion in grants that makers of metal, paper, and glass can use to cut planet-warming emissions. The Biden-Harris administration is framing these grants as a key opportunity to transform the US industrial sector and strengthen domestic manufacturing. … [continued]
The Denver Basic Income Project is the first major effort in the US to study the impact of providing guaranteed income to individuals who are unhoused, as a means of accelerating the path toward stability. I founded and seeded this initiative with $500,000 in Tesla gains. We have already raised an additional $3.3M … [continued]
Cabotage acts are sabotage for maritime decarbonization. Well, that rhymes, but what does it mean? What is cabotage and why are Europe and the USA more impacted than Asia? It’s a tangled tale and we have to go back over a hundred years to unravel the story and its implications. … [continued]
