In this article, I’ll try to summarize some of the challenges Ford faced developing the Mustang Mach-E, a little of the controversy over naming it a “Mustang,” and why I think Ford made the right choices for the most part. But before I get to that, the timing of the unveiling was probably unfortunate.
When the CyberTruck came out on the stage, I was as shocked as everyone with the look of the vehicle. I was impressed by the specs and intrigued by Tesla’s ability to innovate in a direction nobody expected, structural efficiency of the body and frame. I was one of the few people, however, who expected a more radical surprise, like an autonomous interior without a steering wheel or cold air jets to fly over rough terrain. We may still get those in the future, but today I’m going to dive into the choices the Tesla team made and even ask if they considered something more out of the box than they released.
Last week, I wrote an article that claimed that the Tesla Cybertruck announcement (even without delivering a single truck) would put the Detroit Big 3 in a pickle in 3 markets if it met their basic needs and offered them something worth waiting for. This article will go over those 3 markets and rate the desirability of the Cybertruck to each market.
In this article, I’ll talk about how Tesla’s announcement of its CyberTruck will hurt sales of other pickup trucks, even before the truck ships its first unit. Make sure you also read Frugal Moogal’s article about the broad effects of the industry’s transition to electric vehicles and compares this transition to how other industries dealt with (or didn’t) their own transitions. Frugal also wrote an article that is more specific, dealing with the Mustang’s effect on Ford.
For this article I wanted to take a look at the pickup truck market to prepare for the upcoming announcement of Tesla’s pickup. As long as I was looking at the pickup market, I thought I might as well share my research with my readers.
Now that the specs of the Mustang Mach E have been leaked (we got them as well but decided to follow the rules and not leak them), most articles are interested in how it compares to the Model Y. It’s going to be other items that differentiate the two cars and determine which one people are more comfortable with and decide to buy. Instead of listing all the ways the cars are similar, I’m going to list the ways they are different.
Before I explain all the reasons why the Ford Mustang Mach-E will be successful, I want to mention that this is no “Tesla Killer.” We will have detailed articles explaining why this car won’t “kill” Tesla after the reveal, but short version is this car will take most of its market share from the 99% of vehicles that are gas or diesel powered. Other media outlets will promote the false narrative that Ford, Tesla, and all other EVs are fighting each other for the 1% of people who want EVs, and thus, if this car sells well, many of those sales come directly from Tesla.
Yesterday, a Twitter user named Zack reported that he discovered a way to get your update faster than just waiting and waiting and waiting.
As we digitize our lives, there isn’t a need to have a big house, fancy car, nice watch, or expensive suit to impress people. In the future, maybe the only belonging that people will own is a VR headset and all their belongings will exist in the virtual world.
Last night before going to bed I noticed one of my friends on Twitter (Sofiaan) was getting a new software update (2019.36.1). I read a little about it and then I noticed I got it too! I set it to install and went to sleep. When I woke up, I took Henry for a spin to try out the new features. Before I give you my impressions, I’ll go over the 4 enhancements.
