Fully Electric Vehicles Could Gobble 10% Of Dutch Auto Market In 2019
There is no other reason for me to report on the Dutch sales than that it is my home market, and I have the numbers.
There is no other reason for me to report on the Dutch sales than that it is my home market, and I have the numbers.
The most material tweet of 2018 was not the supposedly infamous “funding secured tweet.” It was the April 13, 2018, tweet that Tesla would be profitable in Q3 and Q4, that Tesla would not need to raise any money in 2018.
Price policy for a product is a cross between fairness and what the market can bear. If you are too nice to your customers, your shareholders will not be happy. If you squeeze every last penny out of your customers, they will start to resent doing business with you. Beside these matters, there is the issue of competitive pricing. What is the price of competing products? Established products can charge a premium, new products often have to show a price incentive.
In a previous article, I wrote about the disappointing competition for Tesla vehicles — namely, the Jaguar I-PACE, the Audi e-tron, and the Mercedes EQC. These are all great electric cars, but especially considering German Autobahn standards, they are city cars. Not the go-anywhere, do-anything cars that were expected from these traditional automakers. I still have high hopes for the Porsche Taycan and the Polestar 2. The Porsche might be in a different price class, but who is counting? The conclusion I came to is that the competition is no real threat to Model 3’s demand, yet.
This title is of course pure click bait. Elon should not have to listen to me. This should be the competence of some executives at Tesla Europe HQ in Amsterdam. But Tesla California HQ could indeed ask why this writer is yammering about the European sales infrastructure (or lack thereof).
The entrance of the Model S in Germany was considered a failure about 5 years ago. Autos of this class were expected to be “Autobahn capable,” which in Germany translates to driving for 3 hours at 130 mph. Of course, nobody ever does it, beside car magazine journalists testing their (and the cars’) endurance while driving in the middle of the night. In day time there is far too much traffic to do stupid things like that.
This is part of a series about the EU Parliament and needed policies. The articles in this series are:
Will electric flying overtake high-speed trains?
European Transition to Renewable Energy is Impossible without the EU
Next week we have elections for the Parliament of the European Union.