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CleanTechnica has been actively educating people about cleantech for more than a decade now. I don’t know about you, but I genuinely feel it’s time to blow the lid off and truly accelerate the cleantech revolution. With that in mind, we are going to start seeking equity investment for the first time ever, and hope to raise $2–4 million early next year. We will be doing an equity crowdfunding raise through one of the online portals made for just such things. You can own stock in our company, and we will try to make sure you have multiple avenues to cash out when you like.

Ready to join our potential investor list? Click here. Not ready yet? Read on for more info.

Part of the reason is climate anxiety. With the most recent IPCC report, I have crossed the line of “there’s no more futzing around.” Part of it is frustration with FUD (fear, uncertainty, and doubt). FUD is actively spread by parties that stand be on the wrong side of history and lose a lot of money if we shift our economy too quickly. I understand and empathize more than I ever have with the folks working in dirty energy, and at the same time, it is clear that it is time to make the transition ASAP (see point #1) — but to do so equitably and with as little damage as possible (hopefully none!) among the working class. CleanTechnica shines a light on FUD and counters it at every turn, but our reach is minimal compared to so many well-funded PR machines and media organizations that can drown out our voice with chaos and noise designed to confuse.

Investing in CleanTechnica will give you an ownership stake in one of the most well-respected clean energy news organizations out there. It will give you early entrance to a company that is a leader in a field that is only going to get more and more massive with every passing day. We are in it for the long haul, and there’s so much to do.

Here’s what our plan is for the money:

  1. Hire some talent to help us make the next leap. We believe it is time to bring on some more people qualified to take a media organization into the next phase — multimedia, operations, and partnerships.
  2. Promote ourselves. Did you know we’ve never spent a dime on marketing ourselves? Everything we’ve done is just organic — we’ve earned every reader we have (thank you all for being so great; for reading, sharing, commenting, and contributing to a cleantech future).
  3. Be creative. We have so many back-burner projects that never seem to see the light of day, projects that could help us reach more people with positive, need-driven messaging to help them make the transition. We have ideas for documentaries, posters, books, conferences…
  4. Expand our platforms. We have a great podcast, which we’d like to expand, and we have a YouTube channel that is still fairly nascent. Heck, our Instagram just got started (it took us more than 2 years to get the person using the CleanTechnica handle to give it back to us even though we own the trademark.)
  5. Reach WELL beyond the early adopters. You know who needs electric cars, clean power, and healthy food? Everyone. You know who we’re primarily reaching? Rich, white males. As a society, we desperately need to get cleantech into every community.

So … want to join us?

Invest in CleanTechnica! Click here to add your name to our list of potential investors, and I will personally be reaching out to you to check in within the next few months.

On behalf of Zach, Derek, Danielle, all of the writers, and the rest of our amazing team, thank you!

 

 
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Written By

Scott Cooney (twitter: scottcooney) is a serial eco-entrepreneur hellbent on making the world a better place for all its residents. After starting and selling two mission driven companies, Scott started a third and lost his shirt. After that, he bought a new shirt at Goodwill and started this media company and once it was making enough, he was just smart enough to hire someone smarter than him to run it. He then started Pono Home, a service that greens homes, which has, by the end of 2020, performed efficiency retrofits on more than 13,000 homes and small businesses, saving customers more than $3.3 million a year on their utilities. Previously, Scott was an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, green business startup coach, and author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and Green Living Ideas.

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