Subway restaurants, long know for their healthy, customizable sandwiches, is launching a new vegetarian meatball sandwich using a custom blend of “meatballs” developed in partnership with Beyond Meat. The new sandwich (yay!) will be available at 685 stores across the US and Canada for a limited time only (boo!).
Officially known as the Beyond Meatball Marinara, the new ‘wich will be served with Subway’s house marinara sauce slathered on top, provolone cheese, and a sprinkle of parmesan cheese to keep things interesting. The new offering gives consumers new options for reducing their intake of meat, whether their choice to skip meat is being made for health reasons, for the planet, for animals, or something else entirely.
Creating a vegetarian version of one of the meatiest subs on the menu is a fun way to highlight Subway and Beyond Meat’s custom meatball creation, but also puts a bright spotlight on the “meat” as the centerpiece of the sandwich. This isn’t Subway trying to sneak a few thin slices of faux deli meat into the layers of lettuce, tomatoes, onions, and other fixings, but rather, the Beyond Meatballs are the bulk of the sandwich, with only marinara and some cheese, if that’s your thing, on top.
“Subway appeals to so many fans because we truly offer something for everyone,” Len Van Popering, Subway’s Chief Brand and Innovation Officer said. “Our guests want to feel good about what they eat and they also want to indulge in new flavors. With our new plant-based Beyond Meatball Marinara sub, we are giving them the best of both worlds.”
Subway’s announcement is but the latest in a wave of announcements from major eatery chains introducing plant-based protein upgrades to the menu. All this thing needs is some Daiya cheese to make it a great option for flexitarians, vegetarians, and vegans alike. What do you say, Subway?
Source: Subway (PDF)
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