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Tesla Model 3 = #1 Best Selling Vehicle In The Netherlands Again (June 2019)

The Dutch plug-in electric vehicle (PEV) market had another great month in June, with 4,543 plug-in registrations, up 196% year over year (YoY). That translated into a PEV share of 11%. The year-to-date (YTD) count reached 20,047 units, which means a market share of 8.9%, well above the 6% of 2019.

The Dutch plug-in electric vehicle (EV) market had another great month in June, with 4,543 plug-in registrations, up 196% year over year (YoY). That translated into a EV share of 11%. The year-to-date (YTD) count reached 20,047 units, which means a market share of 8.9%, well above the 6% of 2019.

If we only consider fully electric vehicles (BEVs), the EV share last month was 10%, with the 2019 share being 7.6%.

Interestingly, both powertrain technologies are helping out to pull the market up. BEVs are growing faster (+203%) than PHEVs (148%), but plug-in hybrids are growing organically, as they lack any meaningful incentives. Of course, the fact that the Mitsubishi Outlander PHEV represents over 50% of all PHEV sales might have something to do with this apparently inexplicable growth. The Japanese SUV’s success in Europe is something of a case study.

Anyway, all of this growth is even more impressive when we see that the overall market is markedly down in 2019 (-11% YoY).

In June, the Tesla Model 3 (2,487 units) managed to beat its own March record, and it wasn’t far from beating the all-time BEV record from a single model (2,621 units last December), which currently in the hands of the Jaguar I-PACE. Maybe in the next Tesla high tide (September)?

More importantly, the Tesla midsizer managed once again to be #1 in the overall market (all automobiles — petrol, diesel, or electric). That’s a repeat of last March’s feat. The Netherlands was the 2nd country in Europe where the Model 3 was the best selling model in June — all models counted. (For those curious, Norway was the other country where Tesla became the country’s best seller in June, thanks to 3,012 deliveries.)

A bit surprisingly, the Mitsubishi Outlander PHEV was 4th, with 248 units delivered, a brilliant performance for a model that is by far the best selling PHEV and the only plug-in hybrid able to run with the best BEVs. I guess name recognition plays a strong point here. The model has built up a strong reputation over the years.

Rank Model June Sales  
1 Tesla Model 3 2,487
2 Hyundai Kona EV 370
3 Kia Niro EV 272
4 Mitsubishi Outlander PHEV 248
5 VW e-Golf 196

Looking at the 2019 ranking, there wasn’t much to talk about in the top positions. In fact, we have to go down to #10 to see position changes, with the Audi e-tron switching places with the Volvo XC60 PHEV and becoming the 9th BEV in the Top 10. I guess the trend is clear.

But the good news for all-electric models didn’t end there, as the Smart Forfour EV was up to #16, thanks to 29 deliveries, the nameplate’s best result this year. The Jaguar I-PACE climbed one position to #18, and the Tesla Model S is now #21 with 99 deliveries, thanks to 54 registrations in June, the nameplate’s best result this year.

As the cherry on top for Tesla’s high tide, the Model X also had its best result of the year, with 45 units delivered last month, so the Californian sports SUV could return in a few months to the top 20. Its Model S sibling is already knocking at the door.

A final mention is due for two new EV models that just landed. The new Kia Soul EV registered 37 units and the first 14 Mercedes EQC started zooming around Dutch roads.

In the manufacturer ranking, Tesla (32%, up 8%) is the clear leader, followed by Hyundai (15%, down 1%). The race for the last podium position is red hot, with Kia (9%, down 1%), pulling ahead of Volkswagen and Nissan (both with 8%, down 1%) in one month.

Rank Model June 2019 EV Market Share (2019)
1 Tesla Model 3 2,487 6,063 30%
2 Hyundai Kona EV 370 2,364 12%
3 Kia Niro EV 272 1,789 9%
4 VW e-Golf 196 1,670 8%
5 Nissan LEAF 175 1,540 8%
6 Mitsubishi Outlander PHEV 248 1,188 6%
7 BMW i3 152 1,039 5%
8 Renault Zoe 114 842 4%
9 Hyundai Ioniq Electric 48 584 3%
10 Audi e-tron 103 362 2%
11 Volvo XC60 PHEV 11 306 2%
12 Opel Ampera-e 16 248 1%
13 Volvo V60 T8 PHEV 36 246 1%
14 Range Rover Sport PHEV 21 191 1%
15 BMW 530e 26 168 1%
16 Smart Forfour ED 29 157 1%
17 Volvo XC90 PHEV 22 155 1%
18 Jaguar I-PACE 11 111 1%
19 Mini Countryman PHEV 5 106 1%
19 Porsche Panamera PHEV 12 106 1%
+ Others 189 812 4%
= TOTAL 4,543 20,047 100%

Tesla Model 3 & The Gas/Diesel Competition

Rank Model 2019 Sales  
1 Tesla Model 3 6,063
2 BMW 3-Series 2,770
3 Volvo S/V60 2,733
4 Mercedes C-Class 1,656
5 Audi A4 949

Comparing Model 3 deliveries against deliveries of its midsize premium competitors, we can see that the Tesla is kicking a** seeing double the sales of the new #2 BMW 3 Series.

Will the revised BMW 330e, said to start selling soon, help BMW to shorten the distance between it and the Model 3?

Maybe, but I have my doubts.

Regarding the Tesla Model S & X, their behavior is far less impressive, as both are below their category’s top 5. Although, the Model S is recovering ground, now in #6, only 32 units behind the #5 Porsche Panamera.

Of course, Tesla could give them a boost by providing further improvements in both models.

Data sources: RAI Vereniging and EV Volumes


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Written By

Always interested in the auto industry, particularly in electric cars, Jose has been overviewing the sales evolution of plug-ins through the EV Sales blog since 2012, allowing him to gain an expert view on where EVs are right now and where they are headed in the future. The EV Sales blog has become a go-to source for people interested in electric car sales around the world. Extending that work and expertise, Jose is now a partner in EV-Volumes and works with the European Alternative Fuels Observatory on EV sales matters.

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