Hyundai is thinking about starting its own electric carsharing service, where users pay according to distance traveled, time in use, and or energy consumption. It would be part of the Hyundai Fleet program.
Hyundai Boldly Steps into the Electric Car Shared Fleet Business
Hyundai says it could develop into an integrated mobility service provider and “push” its electric vehicles. At the end of 2017, Hyundai had already started a test carsharing system with 100 fully electric Ioniqs in Amsterdam, but it ended at the end of 2018, after more than 100,000 rental transactions.
According to Electrive, Hyundai plans to continue the development of a series of powertrains for hybrid, all-electric, and fuel cell vehicles, to have a total of 44 electrified models in its range by 2025 and to reach annual sales of around 1.67 million units with these.
In the original interview on Europe Autonews, Wonhong Cho, chief marketing officer for Hyundai Motor Group, said: “We are thinking about a possible subscription model for EVs. That would be the pillar of our new business model in the EV market.”
From the one-year trial in Amsterdam that hosted 100,000+ trips, Hyundai learned how to better market such a program. The lessons should lead into a new EV carsharing service in the Netherlands.
Hyundai also has more competitive, longer range electric vehicles on the market now. The Kona EV, for example, won CleanTechnica’s 2019 Car of the Year award.
Hyundai Ventures into the Mobility Service
Hyundai is stepping into an era of more prominent integrated mobility service providers, powered by EVs. What was interesting to see is that Cho feels people have more experience with EVs these days. They are becoming more mainstream.
Hyundai has also invested in Grab, an Uber competitor, and it will launch a pilot program of autonomous robotaxis in South Korea in 2021.