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Published on January 11th, 2019 | by Zachary Shahan


Who Shops At Tesla Stores? — #NewsQuickie

January 11th, 2019 by  

The data firm Factual stalked shoppers at US Tesla stores for a period of time last year and discovered some interesting things about the people who walk into those Apple-like showrooms.

Like CleanTechnica readers, the people strolling around Tesla stores and galleries were fairly wealthy. (Who’s surprised?) Shoppers were 109% more likely to have incomes between $150,000 and $175,000.

They were also 70% more likely to be new home owners than the average American.

The Tesla shoppers were also quite young, which fits well with my anecdotal evidence. Those strolling around Tesla stores were 40% more likely to be 35–44 years old.

Perhaps the wackiest — or most interesting — finding is that the respondents were 135% more likely to be Disney enthusiasts.

To wrap things up, these are the 10 dealership brands most likely to be frequented by the humans Factual found snooping around in Tesla stores:

  1. Jaguar
  2. Land Rover
  3. MINI
  4. Volvo
  5. Audi
  6. Volkswagen
  7. Porsche
  8. BMW
  9. Lexus
  10. Honda

We haven’t done thorough in-store (or lingering-outside-the-store) research, but we have conducted surveys of over 2,000 electric car drivers and 1,000 potential drivers. We didn’t ask if they were Mickey Mouse enthusiasts for some reason, but we did ask them a bunch of questions about the electric cars they have, the features they want in their next cars, and who they are. One particularly interesting finding was that 45% of current electric car buyers intend to buy a Tesla next.

To get that full report, head to: Electric Car Drivers: Demands, Desires & Dreams (2018).

If you plan to buy a Tesla too and want the benefits that come from using a referral code, feel free to use mine — http://ts.la/tomasz7234 — or not. 

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About the Author

Zach is tryin' to help society help itself (and other species). He spends most of his time here on CleanTechnica as its director and chief editor. He's also the president of Important Media and the director/founder of EV Obsession and Solar Love. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, and Canada. Zach has long-term investments in TSLA, FSLR, SPWR, SEDG, & ABB — after years of covering solar and EVs, he simply has a lot of faith in these particular companies and feels like they are good cleantech companies to invest in. But he offers no professional investment advice and would rather not be responsible for you losing money, so don't jump to conclusions.

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