Connect with us

Hi, what are you looking for?

The Purely Green renewable energy program in Texas allows individuals and small business owners to participate in the renewable energy revolution at below market prices.

Clean Power

Purely Green Program Connects Consumers Directly To Renewable Energy In Texas

The Purely Green renewable energy program in Texas allows individuals and small business owners to participate in the renewable energy revolution at below market prices.

Lots of people and small businesses would like to participate in the clean energy revolution but can’t because they don’t have a roof to put solar panels on or a yard large enough for a wind powered generator. Community solar programs may not offer customers portability if they move and often require a long term commitment.

renewable energy wind turbine

Renewable Power Direct is a Texas startup that has taken the idea of community solar and wind farms to the next level. It leverages the needs and desires of large corporations and electricity providers to carve out a space for residential customers and small business owners. Its program is called Purely Green and it involves several large companies working together to make it happen.

Intuit, maker of TurboTax, QuickBooks, ProConnect, and Mint, has a strong corporate interest in sustainability. Sean Kinghorn, who is in charge of the company’s sustainability program, tells Forbes, “At Intuit, we believe in continuously finding new and creative ways to be good stewards of our environment. The Purely Green program — which we believe is the first of its kind in a retail choice state — allows Intuit employees, consumers, and small businesses to benefit from the same local, physical green energy that will be delivered to Intuit’s Plano Texas Campus, which greatly amplifies our ability to make an impact.”

The electricity in this case comes from the Lone Star II wind farm located near Abilene, TX, which is operated by EDP Renewables. The key to the program is that EDP is willing to sell relatively small blocks of power — from 1 to 5 MW — to individual customers. Just Energy, a retail energy supplier, acts as the middleman in the transaction. It leverage its ability to purchase significant blocks of electricity to buy power at prices below normal retail rates. RPD is the intermediary that brings all the necessary parties together.

By leveraging Intuit’s larger, corporate wind power procurement, the Purely Green program will allow tens of thousands of residential and small business customers to purchase power from a specific wind farm — Lone Star II — at prices that are generally below prevailing market rates.

To make its business profitable, Just Energy needs customers for that electricity and customer acquisition can cost a lot of money. Intuit, with its access to a large number of potential program participants through its extensive network of employees, customers, and suppliers, lets Just Energy find the customers it needs at greatly reduced cost.

“Our Purely Green affinity program addresses two issues that are deeply important to us — our mission for powering prosperity for customers and being good stewards of the environment. We want the community where we live and work to have the same opportunity we do, says CeCe Morken, vice president for strategic partnerships at Intuit. Morgan Smith, head of sales for Just Energy, adds “We are excited to team up with RPD Energy and Intuit to be able to provide innovative, environmentally responsible product options for our customers.”

The Purely Green program could be a harbinger of things to come in the renewable energy business. The partners in the program, which only started operating a few months ago, could expand the idea to include other forms of renewable energy like solar and hydro. That, in turn, would allow more individuals and small business owners to obtain renewable energy at below normal retail rates.

As Forbes says, “Industry players in other markets could also pick up the idea and fundamentally change the way many Americans purchase renewable energy in the future.” No need to put the cart before the horse yet. Purely Green is very much an experiment at this point. But it clearly represents a powerful alternative to conventional thinking in the utility industry, which is good news for us all and even better news for the Earth.

Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.

Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Written By

Steve writes about the interface between technology and sustainability from his home in Florida or anywhere else The Force may lead him. 3000 years ago, Socrates said, "The secret to change is to focus all of your energy not on fighting the old but on building the new." Perhaps it's time we heed his advice.


You May Also Like

Clean Power

New green ammonia project aims to connect green hydrogen dots.

Clean Power

Hothouse flowers no more: floating offshore wind developers are taking aim at triple-digit megawatt territory now.

Clean Power

Floating offshore wind turbines raise the stakes for nuclear energy stakeholders, with shorter construction time from start to finish.


Sunrun has been selected by Puerto Rico’s electric utility provider to help rebuild and transform the island’s energy system. The company will develop a...

Copyright © 2022 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.