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Published on September 24th, 2018 | by Jose Pontes

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BMW & Porsche Shine In Germany — German Electric Car Sales Report

September 24th, 2018 by  


The German plug-in vehicle (PEV) passenger car market grew 23% in August, to 5,888 registrations, with fully electric cars (BEVs) growing slower (+13%) than plug-in hybrids (PHEVs) (+31%). In 2018, fully electrics saw their share drop slightly to 0.9% share, while plug-in hybrids remained stable at 1%, making the total PEV share now 1.9%.

Looking at August best sellers, BMW had another good month, putting two models in the podium. The 225xe Active Tourer stayed on top, with 707 deliveries, its third record performance in a row. Who said family-friendly MPVs weren’t hip anymore?

The Renault Zoe was second, thanks to 421 deliveries, while the BMW i3 was third, with 412 registrations.

But the surprise of the month regarded the new Porsche Cayenne PHEV. With 298 deliveries (a new personal best), it was #8 last month, becoming the best selling luxury PEV on the market. The second best in the class was the Porsche Panamera PHEV, with 258 deliveries (also a new personal best). Porsche is on a roll and this bodes well for the success of the upcoming Taycan BEV, so if I were Porsche, I would start thinking right away about scaling up the Taycan production — that is, if they want to avoid a Herstellung Hölle.

EV Model Sales  
1 BMW 225xe A. Tourer 707
2 Renault Zoe 421
3 BMW i3 412
4 Kia Soul EV 339
5 Smart Fortwo ED 334

Over the years, the German PEV market has become known for its constant changes, but August took a break from that, with not a lot of changes in the top 20. The main news was the BMW i3 climbing to second place, surpassing the VW e-Golf, which with 268 units had its worst performance in over a year.

The BMW 225xe is now ready to surpass the #5 Kia Soul EV, and if it continues at this pace, the MPV might even have a shot at getting to third place by year end.

Other changes were the #7 VW Passat GTE surpassing the Golf GTE stablemate, thanks to a record 328 units, while the Hyundai Ioniq Electric jumped two positions, to #17, thanks to 138 registrations, its best result in the last 7 months.

There is a new model in the top 20, with the Mini Countryman PHEV showing up in #19, but below this ranking, there is a rising star getting ready to join the best sellers. The Porsche Cayenne PHEV is just 222 units away from joining the top 20, so we can celebrate its arrival by September, or October at the latest.

Porsche seems to have solved its battery constraints, to the profit of the #12 Panamera PHEV, with the sports sedan having its best result ever, with 258 deliveries (52% of all the nameplate sales). It won’t be long until the Panamera PHEV surpasses the Mercedes E350e, thus becoming the best selling luxury plugin in Germany.

In the brands ranking, BMW (18%, up 1%) confirmed its leadership, safely ahead of Volkswagen (16%). The #3 Smart (11%) has the fourth placed Kia (9%, down 1%) now further behind as well.

EV Model August YTD EV Market Share YTD
1 Renault Zoe 421 3,432 8%
2 BMW i3 412 3,283 7%
3 VW e-Golf 268 3,140 7%
4 Smart Fortwo ED 334 3,054 7%
5 Kia Soul EV 339 2,786 6%
6 BMW 225xe Active Tourer 707 2,772 6%
7 VW Passat GTE 328 2,024 4%
8 VW Golf GTE 179 1,920 4%
9 Smart Forfour ED 169 1,854 4%
10 Mercedes E350e 67 1,586 3%
11 Audi A3 e-Tron 331 1,581 3%
12 Porsche Panamera PHEV 258 1,395 3%
13 Nissan Leaf 177 1,228 3%
14 Kia Niro PHEV 130 1,166 3%
15 Mercedes GLC350e 171 1,152 3%
16 Tesla Model S 47 954 2%
17 Hyundai Ioniq Electric 138 922 2%
18 BMW 530e 71 885 2%
19 Mini Countryman PHEV 140 879 2%
20 Mercedes C350e 70 871 2%
Others 1,131 8,538 19%
TOTAL 5,888 45,422 100%

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About the Author

Always interested in the auto industry, particularly in electric cars, Jose has been overviewing the sales evolution of plug-ins through the EV Sales blog since 2012, allowing him to gain an expert view on where EVs are right now and where they are headed in the future. The EV Sales blog has become a go-to source for people interested in electric car sales around the world. Extending that work and expertise, Jose is now a partner in EV-Volumes and works with the European Alternative Fuels Observatory on EV sales matters.



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