After a period of quite a lot of buzz about a potential Apple car, we haven’t heard much from Apple in a while — no rumors and no enthralling tangibles. The once exciting Apple car has drifted into nowhere land. Can we still expect an electric Apple car? And how about a pair of Apple glasses with that?
Some recent news does have people thinking the Apple car project, Project Titan, might see a revival. Doug Field has reportedly returned to Apple from Tesla to work on the project. Does that means it’s rolling into the next gear?
I wonder how Google views rumors of Apple developing an electric vehicle (EV) again, and Apple glasses. Apple and rumors go hand in hand, but it was Google that jumped the shark with the first digital glasses and has since been working on autonomous cars. Apple has yet to deliver on either.
That said, Apple analyst Ming-Chi Kuo seems to think there is more meat to the Apple car and Apple glasses stories than widely presumed. The reputable Apple analyst predicts Apple will release augmented reality glasses by 2020 and an EV three to five years later.
Specifically, Kuo reasons: “Services, AR, and Apple Car will create Apple’s next trillion-dollar market cap… We predict that AR is the next-generation revolutionary UI; we, therefore, think that AR does not need any killer applications given it is a killer application already… We expect Apple will redefine the UIs of existing products by offering an AR experience created by the AR glass, which will likely be launched in 2020.”
Kuo believes Apple’s next “star product” will be the much awaited Apple car. He predicts its arrival between 2023 and 2025 based on how its Project Titan car division is testing autonomous mobility in California.
Can Apple be a leader in the electric vehicles (EVs), autonomous vehicles (AVs), and overall mobility market?
Apple certainly has the financial might to do just about anything it sets its eyes on. Why electric and autonomous mobility with augmented reality? When your company reaches the $1 trillion mark and is expected to reach a $2 trillion market cap, extending your computer ecosystem to include mobility is a given next step.
Augmented reality is the way to go, especially with EVs and AVs, and who better than Apple to deliver a coherent ecosystem around a modern mobility solution?
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