Communications & PR From Experts At Antenna Group: Webinar Recap

Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Did you catch our webinar with the cleantech marketing firm Antenna Group? Jake Rozmaryn and Josh Garrett sat down to discuss their company’s focus on cleantech public relations (PR) and marketing, and it was an awesome conversation. Antenna Group works with a range of companies across the cleantech and renewables fields, so their experience is broad and unique.

cleantech communications with antenna group 2

Moderated by our Director, Zachary Shahan, the webinar (about an hour long) featured a discussion about what exactly PR is (and should be) and why cleantech companies need to consider it as a foundational part of their budget, regardless of where they are in startup or growth phase.

The conversation between these three guys showed both sides of the PR discussion: Jake and Josh both have an insider perspective on the world or marketing and PR, and Zachary has been on the receiving end of PR efforts for years as a writer and editor. One of the key takeaways: be real. Realness in marketing campaigns is the key factor to making sure your brand is differentiated and seen in an increasingly crowded marketplace.

I thought that the case studies presented by Jake and Josh were especially interesting. They featured three really different companies and their specialized marketing plans, which included ‘hacking’ the big news of the moment, focusing on thought leadership and acquisition, and building an event to showcase a company within a growing market.

cleantech communications with antenna group

If you are interested in learning more, you can watch the webinar here, and to see the slides from the presentation, click here.

Thanks to Josh and Jake for sharing their insights with our readers!


Have a tip for CleanTechnica? Want to advertise? Want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Latest CleanTechnica TV Video


Advertisement
 
CleanTechnica uses affiliate links. See our policy here.

Andrea Bertoli

I'm a marketing and sales professional focused on mission-driven businesses. I'm a journalist, green investor, wellness educator, surfer, and yogi. Find delicious food and wellness stuff on my Instagram @VibrantWellness.

Andrea Bertoli has 119 posts and counting. See all posts by Andrea Bertoli