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BMW Sold 26,858 Electrified Vehicles (EVs, PHEVs, & Hybrids) During Quarter 1 2018

During the first quarter of 2018, the BMW Group sold 26,858 electrified vehicles — across its BMW and MINI brands.

During the first quarter of 2018, the BMW Group sold 26,858 electrified vehicles — across its BMW and MINI brands.

To provide a bit of further clarity here, the BMW Group sold 26,858 all-electric vehicles (EVs), plug-in hybrids (PHEVs), and conventional hybrids during the first quarter of the year.

Altogether, these sales represented around 4.4% of the group’s total auto sales during the quarter — which totaled over 600,000 units. Those numbers reportedly put the company on track to meet its goal of selling over 140,000 electrified vehicles during 2018.

With regard to which models sold the best, it was reportedly the case that sales of BMW i, BMW iPerformance, and MINI Electric models climbed around 78% (year on year) during the first quarter of 2018. Relating to that, unit sales for such vehicles in the US totaled 5,743 during the first quarter — representing around 6.8% of BMW Group sales in the USA during the quarter.

Similar shares were captured by electrified models in the combined UK and Ireland market as well, reportedly — where unit sales totaled 4,148 (for a 23.3% year-on-year increase).

As would be expected, sales in Northern Europe were tilted a bit higher, mostly due to strong sales of electrics in Norway (owing to good incentives and awareness). Around 1 in every 4 vehicles sold by BMW Group in that market were electrified.

None of those figures are of course bad per se, but they do make it clear that there’s a world of difference between what BMW execs are currently aiming & achieving and what Tesla execs are targeting.

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James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.


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