To provide a bit of further clarity here, the BMW Group sold 26,858 all-electric vehicles (EVs), plug-in hybrids (PHEVs), and conventional hybrids during the first quarter of the year.
Altogether, these sales represented around 4.4% of the group’s total auto sales during the quarter — which totaled over 600,000 units. Those numbers reportedly put the company on track to meet its goal of selling over 140,000 electrified vehicles during 2018.
With regard to which models sold the best, it was reportedly the case that sales of BMW i, BMW iPerformance, and MINI Electric models climbed around 78% (year on year) during the first quarter of 2018. Relating to that, unit sales for such vehicles in the US totaled 5,743 during the first quarter — representing around 6.8% of BMW Group sales in the USA during the quarter.
Similar shares were captured by electrified models in the combined UK and Ireland market as well, reportedly — where unit sales totaled 4,148 (for a 23.3% year-on-year increase).
As would be expected, sales in Northern Europe were tilted a bit higher, mostly due to strong sales of electrics in Norway (owing to good incentives and awareness). Around 1 in every 4 vehicles sold by BMW Group in that market were electrified.
None of those figures are of course bad per se, but they do make it clear that there’s a world of difference between what BMW execs are currently aiming & achieving and what Tesla execs are targeting.