EV Sales In Denmark In 2017 Were A Joke — 698 Total

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While Norway can be the proud of record-breaking 21% all-electric new car sales, Denmark is falling shamefully behind. One political blunder after the other has killed the EV market in the country, like the recent lowering of taxes on fossil fuel cars.

models98Numbers are in on car sales in 2017, and according to the association of car owners, FDM, the electric car market share of the year was 0.3% — half of what it was in 2016. Depressing to say the least.

That’s 698 EVs out of a total sale of 221,818 vehicles (the second highest number in history — only 1,100 cars fewer than 2016.)

The second worst selling brand was Tesla, with 98 units, with only South Korean SsangYong lower, with 21 units sold. The best-selling brand, despite being the prime focus of a recent diesel emissions scandal that rocked the industry, was Volkswagen, with 29,564 units sold — yikes! Hope at least a few of them are e-Golfs…

golf7In fact, the Danes love German cars. Based on nationality, the cars sold ranking went like this:

German: 35.2%
French: 22.2%
Japanese: 21.2%
Korean: 8.3
and 12.9% divided among the rest.

Well, this is all very strange for a country boasting about its environmental friendly policies, so I guess all we can do is hope it won’t get any worse. I wish I knew how many first-day Tesla Model 3 reservations were put down by Danish customers, because if it’s just 100 units — and Tesla keeps its promise — 2018 will be the turning point for EV sales in the country!

As a side note, Nissan will release the next-generation Leaf in March, while Opel still has no plans to introduce the Ampera-e (the European Chevy Bolt).


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Jesper Berggreen

Jesper had his perspective on the world expanded vastly after having attended primary school in rural Africa in the early 1980s. And while educated a computer programmer and laboratory technician, working with computers and lab-robots at the institute of forensic medicine in Aarhus, Denmark, he never forgets what life is like having nothing. Thus it became obvious for him that technological advancement is necessary for the prosperity of all humankind, sharing this one vessel we call planet earth. However, technology has to be smart, clean, sustainable, widely accessible, and democratic in order to change the world for the better. Writing about clean energy, electric transportation, energy poverty, and related issues, he gets the message through to anyone who wants to know better. Jesper is founder of Lifelike.dk and a long-term investor in Tesla, Ørsted, and Vestas.

Jesper Berggreen has 241 posts and counting. See all posts by Jesper Berggreen