Published on January 9th, 2018 | by Jo Borrás0
Mercedes-Benz Hires Linkin Park To Develop The Sounds Of Its Electric Cars
January 9th, 2018 by Jo Borrás
Originally published on Gas2.
Mercedes-Benz and its captive tuning arm, AMG, are moving headlong into the automotive future with innovative hybrid technology and a commitment to developing exciting cars with advanced autonomous capabilities. The brand is still coming to grips with how its electrified cars should feel, however, as evidenced by this latest news from Stuttgart: Linkin Park has been brought on to develop the sound of Mercedes EVs.
As ridiculous as it might sound for a massive, multi-national corporation known for its advanced engineering to hire what is, at best, a mediocre genre band that hasn’t had a hit song in fifteen years to spearhead a critical technology initiative … yeah. I’ve got nothing.
I’ve got less than nothing, in fact. Especially considering that Linkin Park lost its front man, Chester Bennington, to suicide back in July, making Mercedes’ move doubly baffling. Still, the Germans seem pretty excited just to be in the same room with the remaining members of the band. “You know Linkin Park? I started to talk with these guys about what is their interpretation of electrified sound,” Mercedes-AMG CEO Tobias Moers told Australian car mag Wheels in a recent interview. “We’ve had a cooperation with Linkin Park for years. We’re really close.”
In addition to reminding everyone that Germany is the country that made David Hasseloff a rock star, Moers also reveals a basic insecurity MB has about making electric cars. To him, cars like a ludicrously fast Tesla Model S don’t sound right. “We sell emotions and sound is really a crucial part of emotion so what we do is work on artificial sounds,” he says, “because you have to.”
You have to. I mean, yeah you have to, but you get the sense that’s not what Toby means. Remember those words as you soak in the glory of my favorite German “musical artist,” below. Then, let us know what you think about
this nonsense Mercedes’ choice in the comments section at the bottom of the page.
David Hasselhoff | Du
Reprinted with permission.