Tesla = #1 And #3 In Near-Record Month (Europe Electric Car Sales)
October 31st, 2017 by Jose Pontes
The European passenger plug-in market returned from the holiday season with fully charged batteries, growing almost a third (+32%) compared to the same period last year by registering some 33,700 units. That’s just a whisker below the all-time record of December 2015 (33,827), which, let’s not forget, was inflated by fiscal changes that happened in the Netherlands, Sweden, and Denmark in January 2016.
This growth is even more significant against the backdrop of a stagnating (-2%) automotive market in Europe, making plug-ins the fastest growing segment on the Old Continent.
Looking at the plug-in vehicle (PEV) share, September hit a record 2.2% share, pulling the year-to-date share further up, now at 1.8%.
In September, Tesla had its usual last-month-of-quarter peak performance, but this time the tide was higher than usual, with the Model S registering its best result in 18 months, stealing for the first time this year the best seller award from the Renault Zoe. At the same time, the Model X scored a record result, all while the VW e-Golf performed its third personal best in just four months.
Interestingly, the two best-selling ICE models in Europe (VW Golf and Renault Clio) have their plug-in counterparts (e-Golf and Zoe) reaching the top 5. Expect this to become a trend, once more and more mainstream buyers — more risk-averse — join the EV market.
Monthly Model Ranking
It appears the Model 3 reveal not only didn’t hurt sales, but actually helped it, as many buyers preferred to not wait and instead bought the older and more luxurious model. Looking at individual countries, Norway’s contribution is undisputed (1,007 deliveries, best result in over two years), but the Netherlands (310 deliveries, best result in 18 months) and Germany (226 deliveries) were also heavy contributors in what was a generally positive month throughout the continent for the sports sedan. Looking ahead, expect deliveries to return to more regular levels — that is, unless Norway does put forward the “Tesla Tax.”
Looking at its largest markets, Norway is still the backbone of demand, with 949 units being delivered there, but with Germany (494, new record), Netherlands (121 units, new personal best), and Austria (111 registrations, again a new record), and other markets helping it along, the e-Golf is set to become a more spread out vehicle and not just a “Norway thing.” With 2016 sales (6,678 units) already surpassed and the record (11,170 sales, in 2015) not that far off, 2017 will surely be the best year ever for the all-electric Golf. Oh, the wonders of increased range…
YTD Ranking – BMW i3 Recovers 2nd Place, Teslas & e-Golf Shine
There’s a lot to talk about in the YTD ranking. While the Renault Zoe remained stable in the lead, the remaining positions had plenty of changes, starting with the BMW i3 (2025 units, best month since March) recovering the Silver medal from the Nissan LEAF, now entering this model year’s “sunset phase.”
With the Outlander PHEV less than a thousand units behind, we might even see Mitsubishi’s SUV drop the LEAF to 4th before December.
Other models on the rise are the Tesla Model S & X, with the first climbing to #5 and the second to #8, while the VW e-Golf joined the Top 10 at #9 and could reach as high as the #6 position by year end — and maybe even a podium place next year.
In the second half of the top 20, we see the VW Golf GTE and Volvo XC90 PHEV hitting year-best performances, and a hot seller is bubbling up, with the #29 BMW 530e (679 registrations) climbing one position and looking to climb a few more in the future.
Outside the ranking, the Streetscooter Work delivery van deserves a special mention, having registered 852 units in September, thus becoming the best selling model in its category that month. Is the DHL-owned company starting to be disruptive in the delivery van class?
Looking at the manufacturer ranking, BMW (20%) is seated at the Iron Throne, followed by Renault (13%, down 1%) in 2nd place, while a recovery-mode Volkswagen (13%, up 1%) is now firmly in 3rd place, less than 2000 units behind the French manufacturer. Will we see VW reaching silver next month?
|Europe||September||YTD||EV Market% Share|
|Mitsubishi Outlander PHEV||2,080||13,963||7%|
|Tesla Model S||2,526||10,580||5%|
|VW Passat GTE||1,264||9,520||4%|
|Tesla Model X||2,136||8,774||4%|
|BMW 225xe Act. Tourer||1,196||7,804||4%|
|Audi A3 e-Tron||856||6,495||3%|
|Volvo XC90 T8||930||5,735||3%|
|VW Golf GTE||976||5,568||3%|
|BMW X5 xDrive40e||547||4,476||2%|
|Hyundai Ioniq Electric||552||4,352||2%|
|Kia Soul EV||502||3,829||2%|
Also published on EV Obsession’s Electric Car Sales page.
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