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Subaru Corp would be open to investment into a joint Toyota-Mazda electric vehicle company if it were approached, the company's CEO Yasuyuki Yoshinaga revealed a few days ago to reporters at the Tokyo Motor Show.

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Subaru Open To Investment Into Toyota–Mazda EV Company

Subaru Corp would be open to investment into a joint Toyota-Mazda electric vehicle company if it were approached, the company’s CEO Yasuyuki Yoshinaga revealed a few days ago to reporters at the Tokyo Motor Show.

Subaru Corp would be open to investment into a joint Toyota-Mazda electric vehicle company if it were approached, the company’s CEO Yasuyuki Yoshinaga revealed a few days ago to reporters at the Tokyo Motor Show.

The exact words used by the Subaru CEO in relation to a possible request to invest in a Toyota-Mazda joint venture focused on plug-in electric vehicles were that Subaru would “consider positively” the opportunity, as reported by Reuters. That’s a somewhat ambiguous tune of phrase, but one that seems to suggest interest by the Subaru exec.

This news follows a recent announcement by Toyota Motor Corp and Mazda Motor Corp that a joint venture focused on developing new plug-in electric vehicle tech was being formed — meant to allow the two companies to catch up with rivals in the sector, through the pooling of resources and talent.

As it stands — regardless of any possible investment into the Toyota-Mazda joint venture — Subaru will still reportedly be sending several engineers to cooperate on the project. To explain, as you’ll recall, Subaru has been in a capital alliance with Toyota since back in 2006, so the two firms aren’t exactly strangers even though they remain “competitors” in a way.

Given that reality, it seems fairly likely that Subaru is going to end up becoming more closely involved with the Toyota-Mazda joint venture one way or another. Well, that would seem to be a reasonable guess at any rate, but who can say for sure?

In related news, see: “Subaru Could Offer Plug-In Hybrid By 2018, All-Electric Car By 2021” and “India’s Largest Auto Manufacturer Commits To Electric Vehicles, But Offers No Timelines.”

 
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Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

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