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Autonomous Vehicles

Published on October 23rd, 2017 | by The Beam

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Take A Close-Up Peek At The Secret Apple Self-Driving Car

October 23rd, 2017 by  


While the concept of a full-blown Apple vehicle might have bit the dust last year, we knew it didn’t mean the company was ruling itself out of the self-driving car market completely. Instead, it pledged that it was going to be focusing energy on building autonomous software for existing carmakers. Earlier in 2017, Apple announced a partnership with rental car agency Hertz, who are providing Apple with a fleet of cars to test their self-driving vehicle tech with.

Now we’ve been treated to a sneak peek of what the self-driving cars, dubbed ‘Project Titan’, look like. In a video taken by MacCallister Higgins, co-founder of self-driving taxi startup Voyage, we can see a white Lexus RX450h kitted out with what seems to be a range of third-party hardware and sensors. It has radar units, six Velodyne-made LIDAR sensors, and a number of cameras.

It’s a pretty bulky looking addition to the roof of the car, which is at odds with the usual sleek and pristine style of design that Apple is famous for. Of course, this is just the equipment they are using for testing and development rather an Apple product meant for mass consumption, but it still looks kind of ridiculous.

The notoriously secretive company haven’t as yet revealed any real details as to what kind of autonomous systems or software it is developing, but with its track record for pushing the bleeding edge of technology and creating devices and software that are so influential, we can be sure to expect something special to be emerging behind the scenes.






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The Beam Magazine is a quarterly print publication that takes a modern perspective on the energy transition. From Berlin we report about the people, companies and organizations that shape our sustainable energy future around the world. The team is headed by journalist Anne-Sophie Garrigou and designer Dimitris Gkikas. The Beam works with a network of experts and contributors to cover topics from technology to art, from policy to sustainability, from VCs to cleantech start ups. Our language is energy transition and that's spoken everywhere. The Beam is already being distributed in most countries in Europe, but also in Niger, Kenya, Rwanda, Tanzania, Japan, Chile and the United States. And this is just the beginning. So stay tuned for future development and follow us on Facebook, Twitter, Instagram and Medium.



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